当进入一个陌生环境,我们时常会需要作自我介绍,自我介绍可以满足我们渴望得到尊重的心理。写自我介绍时总是没有新意?
english name: ____
(外企习惯以英文名字作为同事间的称呼,如果你有英文名字,将会首先给你的面试官一份亲切感。)
sex: male
born: 6/12/82
university: beijing university
major: marketing
address: 32,beijing university
telephone: 1398________451
email:
(不论你是肥环瘦燕,还是鹤立鸡群,“身高体重”的话题都不要在 简历 中提及。在西方文化中,“身高体重”属于特别隐私性的话题。另外,政治色彩越少越好,老外一般没有兴趣知道你的政治隐私。)
job objective:
a position offering challenge and responsibility in the realm of consumer affairs or marketing.
education:
20__-20__ bejing university, college of commerce
graduating in july with a b. s. degree in marketing.
fields of study include: economics, marketing, business law, statistics, calculus,psychology, sociology, social and managerial concepts in marketing, consumer behavior, sales force management, product policy, marketing research and forecast,marketing strategies.
1994-20__ the no.2 middle school of xian.
(第二部分教育背景必须注意:求职者受教育的时间排列顺序与中文 简历 中的时间排列顺序正好相反,也就是说,是从求职者的最高教育层次写起。
social activities:
20__-20__ secretary of the class league branch.
1994-20__ class monitor.
summer jobs:
20__ administrative assistant in sales department of xian nokia factory. responsible for public relations, correspondence, expense reports, record keeping, inventory catalog.
20__ provisional employee of sales department of xian lijun medical instruments & equipment (holdings) company. responsible for sorting orders, shipping arrangemeents, deliveries.
hobbies:
internet-surfing, tennis, travel.
english proficiency:
college english test-band six.
computer skills:
microsoft office, adobe photoshop, etc.
(大多数外企对 英语 及计算机水平都有一定的要求,个人的语言水平、程度可单列说明。)
references will be furnished upon request.
公司计划摘要:
本计划针对上海餐饮行业食品蔬菜配送业务,上海餐饮行业食品蔬菜配送目前并没有形成专业的配送产业,就此本计划提出建立上海餐饮食品蔬菜专业配送方案。
本方案计划 成立专业的食品蔬菜配送公司(以下简称为配送公司),公司就配送范围包括水果、冻品、调料、鲜猪、牛、羊肉、家禽、海鲜等农产品,为 酒店、饭店、食堂 学校 机关单位 超市等提供全方位的配送服务。
我们通过对上海餐饮行业及食品蔬菜市场调查发现,在上海,大型酒店、企事业单位一般设有自己的后勤采购部门,经营较好的连锁饭店有自己的配送公司,但对于中小型饭店、饮食市场就没有其对应较为专业的食品蔬菜配送服务,其主要依靠专人采购,或是小商贩小菜贩送菜。而在国外,餐饮行业食品蔬菜配送有70%以上是由专业配送公司配送,对于上海来说,餐饮行业食品蔬菜配送正处于上升阶段,对此,我们提出在上海建立配送公司。
我们在上海主要的3大农产品批发市场(华漕 西郊 江杨)都有自己的摊位 我们的价格都是上海的第一手价格
所以我们能做到以优质的货源 低廉的价格 直接配送到位 减少蔬菜转手环节,为客户节省资金。。
我们以价格优势、质量优势、便捷的服务争取市场份额,从中小型饭店、食堂 学校 饮食市场入手,先以蔬菜为主要产品,再逐步拓宽自己的产品范围及市场范围,做到专业的食品蔬菜配送。保证产品质量,公司信誉,逐步建立起自己的产品来源基地及客户群体。
本项目目的在于最大限度地减少流通时间,降低流通费用,实现蔬菜供给单位少库存甚至“零库存”,降低客户的总成本,省去蔬菜供应的中间环节,以最简洁的产业模式为客户提供服务。由原来的菜农—收购商—批发商—零售商—采购员—客户,精简为生产基地—配送中心—客户的模式,充分发挥现代物流的联接作用。
此模式的建立
a,有利于保证产品质量,降低产品价格。通过配送中心这一环节把厂家、果蔬基地和酒店、饭店这一类型的餐饮部门联系起来,有利于以简洁的方式沟通、交流,为其两方面都提供更为优质的服务,使得生产者、销售者实现共赢,客户享受实惠。
b,清晰地产品的来源保证了产品质量,快捷的运输,简洁的模式省去中间环节的多次转手和价格上涨,保证食品蔬菜的新鲜程度和较低的产品价格。
c,专业正规公司的服务提供了更好的信誉保障,同时,饮食安全是关系市民切身利益的关键问题,专业的配送公司能从源头上把关,确保农产品质量,在一定程度上解决食品蔬菜安全的问题。
蔬菜配送作为一个工程,其中蕴含着巨大商机。从企业赢利的角度来看,蔬菜是一种低附加值产品,利润低 但保鲜要求高。这一方面要求必须用规模效益和尽量减少中间环节来降低成本;另一方面需要反应灵敏的供求信息平台支撑,来实现“以销定产零库存”。现阶段经济快速发展,人们生活水平提高和后勤服务的社会化,蔬菜配送显现出巨大的发展潜力,就我们项目开展地上海分析,具体表现在以下几方面:
a,市区交通网络发达:上海是重要的对外交通枢纽,拥有高规格的交通体系,这对上海蔬菜配送业的发展提供了物流运输保障,有利于降低成本。
b,上海餐饮业发达,餐馆饭店数目庞大,市场需求旺盛,有利于发展壮大形成规模。 c,在上海酒店蔬菜配送业务仍处上升阶段,竞争压力较小,有利于开拓市场,占得先机。
d,上海居民生活水平较高,消费能力强,而城市配制度并不高,居民蔬菜消费受时间空间的限制仍很严重,有利于将来开展家庭个人配送业务的开展。
e,电子商务将为蔬菜配送的发展提供更广阔的平台:现阶段电子信息技术迅速向社会各个领域渗透, “网上”销售将成为蔬菜销售与配送的主要方式。创建配送网站,推行“网上订单蔬菜”。产销双方能通过电子商务系统在网上谈生意、订合同、支付定金,可节省大量人力、时间和费用。同时,有利更快掌握蔬菜配送信息,减少中间环节,降低成本,提高经济效益。
因此,在上海建立现代专业蔬菜食品配送公司是有完备的环境基础和广阔的市场前景的
xxxx农产配送有限公司提供以配送蔬菜、水果、冻品、调料、鲜猪、牛、羊肉、家禽、海鲜等农产品为主的全方位配送菜服务公司。本公司是一家集送菜服务、食品购销及物流配送为一体商业模式的企业。本公司计划建于xxxx附近,与昆明、广东,福建,海南,兰州等反季节蔬菜产地合作,加上我们在上海3大主要批发市场的 极大优势 保证优质的货物资源,一手的低廉价格 专车和专业的配送团队。
公司综合服务信息
a、配送服务对象:为各类饭店、酒店、西餐厅、酒吧、火锅店,学校、医院、会所,ktv娱乐场所,企业食堂,各大超市等提供各种蔬菜水果调料冻品等农产品配送服务。
b、配送服务范围:上海市
c、公司宗旨是:最好的质量、最低的价格、最优质的服务
d、公司承诺:以食品安全为重,层层把关菜的新鲜度,不留剩菜,坚决杜绝食品安全带来的后患,讲究服务的质量,热情、和谐、温馨让客户有信任的感觉;建立良好的反馈机制,有缺点改进,优点发扬,及时解决突发事件和客户共同关心、反映的问题,增加客户支持率;争取不同消费层次的客户群体,多方面提升自己员工的素质及企业管理制度以符合客户对卫生、服务、菜的质量及数量的需求。
公司性质
拟注册成立一个有限公司——xxxx有限公司。
2部门设置
部门主要职责
董事会:
决定公司的经营计划和运作方案
制定公司的年度财务预算决算方案
聘任或者解聘公司总经理
制定公司的基本管理制度
总经理:
完成董事会议定的年度经营目标
在各部门主管协助和董事会的指导下,制定公司的发展战略计划
主持公司的生产经营管理工作
代表企业出席各种公关活动
财务部:
对公司的资金进行管理,制订筹资、资金使用、资金管理计划
提供公司的财务数据和财务报表分析
提交公司利润分配方案
负责日常会计工作,现金流监控以及成本控制
业务部:
公司业务发展规划,对外业务咨询和业务交流。
向总经理报告业务情况。
负责对客户的发展,维持。
负责公司的经营管理、重大担保项目等情况进行审查和监管。
负责公司风险综合评价、控制。
后勤保障部:
负责货物采购计划、采购预算。
负责货物运输,包括采购、配送运输
负责签订采购合同、组织采购等工作。
物资采购中要严格把关,竞争性谈判。
物资购入后,组织有关人员做好货物分装工作。
协调其他部门管理工作。
客户服务部:
负责公司日常经营管理工作
负责公司人力资源管理(包括人员招聘、劳工合同、技能培训、干部绩效考核)
建立制度,制订年度发展计划
为其他各职能部门的工作提供支持
鼓励创新:作为配送企业,创新是企业的生命。在企业内部设立创新奖励机制。无论是技术人员还是操作工人,无论是技术上,操作程序上还是降低成本上,只要有所贡献,都给予相应的奖励。 人员配置
在最初阶段,整个公司共需员工9名。人员组成见下表。
行政管理董事长1名
业务员2名 会计1名
司机2名 采购员1名
客户服务部 员工2名
总计9 企业目标:打造产、发、售蔬菜配送连锁知名品牌。 公司基础设施建设
建立蔬菜中心,发展客户,进行蔬菜配送。
a、公司办公场所;
b、保鲜库一座;
c、采购配送车辆3部。 主要的用户群和竞争对手分析
对于上海餐饮行业调查发现,企事业单位(包括高校)、大型酒店一般都设有自己的后勤采购部门,对于中小型饭店、饮食市场,其食品蔬菜一般为专人从菜市场采购或是小商贩配送。不论是后勤保障部门采购还是专人采购,都难以保障蔬菜质量和蔬菜价格,对其酒店、饭店来说无疑增加了成本,小商贩送菜更难以保障蔬菜质量。对于我们企业的客户群来说初期主要限于中小型饭店、饮食市场。
a, 就蔬菜配送业务而言,现在刚处于起步阶段,现有的配送仅限于信誉较好的连锁饭店及较大的酒店建立的专为自己服务的附属配送公司。其客户群体狭窄,不对外提供服务。
b, 对于一些小型蔬菜配送机构(多数为两人一车的夫妻店)来说,其并未形成一定的产业模式及市场范围,对于市场的占有量较小,仍处于滞后状态、水平低、规模小、盈利能力有限。
其主要表现在以下几个方面:配送规模小、效益低。蔬菜配送主要靠规模盈利,其现有的送菜范围小,运营方式单一,效益难以实现;基础设施差、信息化程度低。其配送仅限于送菜服务上,储存、保鲜、加工等设备投入不足,自动化网络化程度低,缺乏查询、互动、信息服务平台,只能在一个闭塞的环境中运营;其蔬菜供应渠道冗长而复杂, 流通时间长、流通环节多、消耗大、成本大、效率低、效益差,分散组织采购、储存、销售,流通性费用所占比例很大;配送质量低、现代配送方式难以发展。其属于初始原材料性配送,未蔬菜质量难以保证。
营销策略
首先尽快形成配套的综合运输网络, 完善的仓储配送设施, 先进的信息网络平台,为蔬菜配送提供重要的物质基础条件。进行统筹规划、合理布局,充分考虑集散疏通、各种运输方式衔接以及配送设施的综合配套。加强市场信息化设施建设,通过互联网实现生产者与客户群联网,建立电子商务平台,及时了解蔬菜配送中的各环节状况。并逐步搞好资源共享、信息共用、有效控制与全程管理、信息处理与发布工作以及市场信息咨询服务。
建立良好的配送结构。配送只有一个配送中心,配送中心只根据客户的需求物流作业,蔬菜经营决策则由总部统一负责。所有的蔬菜都保持“零库存”状态,保证每日新鲜。此外,企业还要与知名厂家建立合作关系, 由他们直接提供冷冻制品及各种农副产品, 确保质量和价格优势。
多种配送模式相结合。集中配送由配送中心做出决策, 这有利于实现整条链上的协调, 能实现全局优化,同时保持安全库存,减少平均库存,拥有较高的服务水平。
风险分析
企业创建初期,可变成本短期内收益不足以支持企业运营管理费用;蔬菜配送属于新兴业务,客户认知度不高,需要逐步接受。
防范解决风险措施:
扩大客户群体,通过网站、业务推广人员等多种的线上线下营销途径,扩大客户规模。广泛联系供应商,扩大盈利范围。
发展客户区域先从经济发达、消费能力高的、接受新事物能力强的市区开展,逐步扩大客户对我们业务的认知。
通过创建配送网站,推行“网上订单蔬菜”,产销双方能通过电子商务系统在网上谈生意、订合同、支付定金,节省人力、时间和费用。建立蔬菜配送网络更快地掌握蔬菜配送信息,减少中间环节,降低成本,提高经济效益。
采用配送代销的方式,省去采购成本,同时规避风险。
创业团队基本情况
目前就只有宁辉一人 在策划
宁辉本人从事多年蔬菜配送 批发 行业。有丰富的配送经验和绝对的价格优势。全国各地都有认识的蔬菜直发人员,具有很好的实践能力
创业团队管理模式,发展战略。
xxxx配送公司是公司制,为由上至下的管理模式。
董事长-总经理—财务部/业务部/后勤保障部/客户服务部主管,各部门各司其职。
发展战略:我们将公司发展规划为三步,立足,扩大,统一。
立足战略,在公司初创阶段,各类资源有限,公司的核心目标在于生存,以中小型饭店、食堂学校为市场切入点,逐步了解进入市场,建立企业关系,积累管理经验,并通过圈地,即在固定区域发展较为集中的客户,节约运输成本。采取十进制的客户发展方式,每次只发展十个客户,通过一段时间的资本和经验积累再发展下一个十个客户,随着规模的扩大,盈利能力的增强,发展的周期会越来越短,稳健的发展。通过代销的方式,增加盈利点,节约资金,规避风险。总之,在立足阶段,将以生存为第一原则,不盲目扩张。
扩大战略,在以具有一定的规模,公司机构人员完备,各方面准备完善积累了充分的市场经验后,将实扩大战略,扩大业务范围,联系生产基地,以销定产,稳固货源。快速扩� 统一战略,以青浦为基地,充分发挥西郊市场资源优势,建立业务遍及全国的蔬菜农产品供应配送网络,成为农产品巨人。
财务及经济效益分析
本预算只对公司成立的部分做出建立预算,不包括第二步,第三步发展战略所需的建设投资。具体内容如下:
a公司场地60000元/半年;(已具备)
b办公实施5000元;(已具备)
c保鲜库房一座10000元;(已具备)
d购物流车辆3部,200000(已具备);
e流动资金50000元;(已具备)
共计:325000元
自己筹措或寻找投资者 预期经济效益 收入预算:
a, 以初期10家客户的规模,每天的配送量约15000-20000元左右 每月45万-60万
b, 成本估算:平均每月采购固定成本35万-45万万元。
c, 销售收入、预计每月利润10万-15万
现金流量预测: 12个月
项目资金流量(xx万元) 每月/每家
蔬菜配送现金流入24000每家饭店菜消费
肉类、蛋类、干货类配送现金流入30000 其他6000
每月现金流入总计60000 蔬菜采购现金流出18000 肉类、蛋类、干货类现金流出21000 每月现金流出39000
工资按3人计,每人每月按3500元计10500
租金/10000/月
取暖/照明500
网站维护200服务器用自己的电脑
电话/传真每月按300元计
配送车辆花费3辆每月花费按2500元计7500,包括燃油费、保险、验车费、维修保养费、交通罚款等
税收 (暂不知) 其他1000
每月现金流出总计69000
预计期初余额xxxx 预期社会效益
随着我国经济的发展和人民生活水平的不断提高,蔬菜配送正� 蔬菜配送业发展呈现方兴未艾的态势,正在蔬菜流通乃至整个农产品流通领域发挥重要作用。
a、有利于提高蔬菜流通的经济效益。城市采用蔬菜配送方式,通过增大经济批量来达到经济的送货,又通过把各种蔬菜用户集中一起进行一次性发货,解决了蔬菜物流过程中支线运输和小搬运所造成的运力利用不合理、成本过高等问题,完善了蔬菜运输及整个物流系统,克服了分别向不同用户小批量发货的弊端,从而实现了经济地发货,提高了城市蔬菜流通的经济效益和社会效益。
b、有利于用户简化事务,方便城市蔬菜消费。在通常情况下,城市居民、机关团体、企事业单位为购买所需蔬菜,一般要去一处或几处蔬菜供应点选购,既耗精力又费时,带来诸多不便。采用蔬菜配送方式,广大用户只需向一处供应点订购或与一个进货单位联系就可购买到所需货物,只需组织对一个配送单位的接货就可代替经常的高频率接货,因而大大减轻了用户的工作量和劳务负担,也节省了事务开支,方便了城市蔬菜消费。
c、有利于蔬菜增值、农业增效、农民增收。采用蔬菜配送制是中国蔬菜产业化发展的客观要求。通过发挥城市蔬菜配送中心、蔬菜批发市场等物流主体的多功能作用,广大菜农和蔬菜生产企业不仅可以实现以销定产,消除蔬菜生产、采摘、储存、运输等产销过程中的诸多后顾之忧,从根本上解决农民“种菜难”、“卖菜难”等问题,从而提高蔬菜生产的规模效益,而且通过蔬菜产加销一条龙的产业化运作,实现蔬菜的半加工和深加工,大大提高蔬菜商品的附加值,进而实现蔬菜增值、农业增效、农民增收。 进度安排及分阶段目标
说明实施时间进度安排、不同实施阶段的具体目标任务及预期可实现的效果和效益。配套设备、场地需求及落实进度计划
第一阶段:先期公司创建,货源、业务客户联系,熟悉蔬菜物流市场,理清蔬菜配送渠道、完善配送服务体系。对业务、管理、货运人员进行专业培训,提升创业团队的业务素质和管理能力。
客户群体:中小型饭店、饮食市场。
货源:上海西郊国际农产品交易市场、上海华漕市场、上海江杨北路批发市场、上海江桥蔬菜批发市场
全国各地直发至上海
产品类型:蔬菜类、干菜类、蛋肉类
业务市场:上海市区 附近饮食市场 学校 单位 食堂 等
运送方式:集中货运与分散货运相结合
第二阶段:公司健康发展,扩大产品经营范围、市场配送范围,维护老客户,继续开发新客户,与蔬菜基地合作,减少中间环节,降低货源产品价格,增强竞争优势,提升利润空间。开展家庭社区业务,承担家庭送菜,扩大客户群体。加强公司人员综合素质,对其进行培训、再教育,提升其业务水平、管理能力,培育公司高级管理后员,使公司继续高速健康发展。
客户群体:中小型酒店、中小型饭店、企事业单位(包括各大中高院校、医院)、火锅店、中小型超市;社区家庭
产品类型:蔬菜类、干菜类、蛋肉类、水果类、海鲜类、粮油类
货源: 上海西郊国际农产品交易市场、上海华漕市场、上海江杨北路批发市场、上海江桥蔬菜批发市场
全国各地直发至上海
市场范围:上海全市
运输方式:集中试货运和分散货运相结合
第三阶段:公司进一步扩大,继续维护老的客户群体,开发新的客户群体。继续加深与基地合作战略,打造品牌,创立品牌蔬菜、瓜果及其他农副产品。尝试连锁经营,不断扩大市场份额,扩张经营范围,增加配送产品类别,加强公司管理,提升公司团队综合业务素质和能力,培养高级经营管理、销售人才,不断对自己的企业队伍进行教育、培训,扩充新的人员,为企业输入新的血液。
客户群体:中小型酒店、中小级饭店、企事业单位(包括学校、医院)、火锅店、中小型超市、娱乐场所;社区家庭
产品类型:蔬菜类、干菜类、蛋肉类、水果类、海鲜类、粮油类
货源:上海西郊国际农产品交易市场、上海华漕市场、上海江杨北路批发市场、上海江桥蔬菜批发市场
全国各地直发至上海
市场范围:上海全市及周边城市
运输方式:集中货运与分散货运相结合
dear h.r. manager:
this is ,and i want to apply for a foreign trader position in your company.
i will graduate from east china jiaotong university with a bachelor degree in mechanics and electronics engineering this july.
in college we have sourses related to manufacturing ,mechanics&machinery ,electrics&electronics.besides major study, i am aslo interested in international trade.under the influence of my father who is a businessman i want to be a trader ,especial an international trader in mechantronic or electronic field,because in that way it would be a perfect combintion of my interests and profeesional knowledge.i have self-taught some economic courses during the college for the preparation of my career,such as finance,international trade.
international trade is a job always under pressure and with little spare time,and i like this kind of job,bucause working under pressure would bring the whole potential out of us and it's growth for us.international trade is aslo a challenge job,it involves many kinds of knowledge,not only you must know clearly the procedures of international trade ,but aslo the knowledge of the product you are trading.i don't fear of challenge,i only fear no challenge to challenge.
沃尔夫冈·阿玛多伊斯·莫扎特简介
Wolfgang Amadeus Mozart (Wolfgang Amadeus Mozart, January 27, 1756 - December 5, 1791), was born in the Holy Roman Empire during the Salzburg. European classical music composer.
In 1760, Mozart began to study composer. From 1763 to 1773, Mozart traveled with his father, Leopold Mozart, in European countries. In 1781, Mozart to Vienna began 10 years of creative career. At 5:51 on December 5, 1791, Mozart died at the age of 35 years old, the cause of death is unknown.
Mozart's important works left all the music types. His symphony, symphony, sonata, serenade, play music later became the main form of classical music.
沃尔夫冈·阿玛多伊斯·莫扎特人物生平
Life background
On January 27, 1756, Mozart was born in Salzburg, Austria, a family of court musicians, the origin of Germany, his father Leopold Mozart is the city of the palace of the Catholic Orchestra violinist, is also a Composer; mother Anna Maria Mozette is also keen on music and will pull the cello and violin. Mozart is home to the youngest child ranked seventh.
Debut
In 1760, 4-year-old Mozart studied piano with his father Leopold Mozart and began to compose music.
In 1762, 6-year-old Mozart under the leadership of his father to Munich, Vienna, Presburg made a pilot tour.
June 1763 to March 1773, Mozart and his father has to Germany, France, Britain, the Netherlands, Italy and other countries for a period of ten years of travel performances. The show made Mozart know about the most advanced Italian opera, the French opera, the German instrumental music and other genres, but also met JC Bach, GB Martini, GB Samartini and other composers and learn their composition Technology, then the works have shown Mozart creative genre of the extensive and his interest in opera creation.
Gradually mature
At the end of 1773, Mozart returned to Salzburg with his father. Mozart was dissatisfied with his humble slaves, and in the fight for personal and creative freedom, he finally reached the consent of the Archbishop in September 1777 and spent two years traveling with his mother. In order to find a job in order to stay away from Salzburg, he has taught and performed in Munich and Mannheim, and further deepened his understanding and experience of the system of inequality. At Mannheim, he got the help and sympathy of some citizen musicians, and came into contact with the important Mannheim musicians of Europe at that time, hearing the first-class orchestra playing.
In May 1778, Mozart arrived in Paris, due to the death of his mother, plus failed to find a job, so in January 1779 returned to Salzburg. During this period, Mozart created two flute concertoes, an oboe concerto, seven piano violin sonatas and three piano sonatas in Mannheim, which reflected the influence of the Mannheim musicians.
In 1780, Mozart completed the opera “Ido Mein”。 During this period Mozart's work rigorous, in the content reflects the impact of the boom movement at that time, in the form of new elements, such as the sonata of the first movement of the presentation, appeared with the first theme of the second (Or more) themes in the reproduction department, often change the order of the subject appear, sometimes the subject material is also different from the presentation of the processing, in the first and second movement, with a strong intensity of contrast, these practices , Enhanced his dramatic works of drama, so that “classical sonata” to further form.
Vienna period
In June 1781, Mozart could no longer endure the humiliation of the Archbishop, decided to resign to the Archbishop, became the first European history to get rid of the court of musicians, to make a living in Vienna. After he was nominally a freelance composer, he was still unable to resist the oppression of the feudal society. The suffering of life has had a profound impact on his thoughts and creations, and in Vienna for 10 years, he has been the most important of his creation for 10 years.
July 1782, Mozart created the “harem escaped” in the Vienna Borg Theater premiere.
In 1784, he participated in the Freemasonry, which he preached the freedom, equality, fraternity ideas have a strong resonance, and in this idea inspired the creation of new works.
In 1785, once the collapse of the Vienna Folk Opera House began to recover, Mozart has engaged in opera creation opportunities, created a comedy opera “theater manager”。
In 1786, the creation of opera “Figaro wedding”。
In 1787, Mozart completed the opera “Don Juan”。
In January 1790, Mozart's opera “woman's heart” staged.
In 1791, Mozart created the opera “Tito's kindness” but was unsuccessful. In September, complete the last opera “Magic Flute”。 After Mozart began to create large-scale religious music works “Requiem”, at 5:55 on December 5 “Requiem” has not yet completed Mozart on the bizarre death, at the age of 35, buried in Vienna.
中航健身会简介
中航健身会始创于1995年7月,隶属于深圳市中航健身消闲有限公司。经过13年的努力,中航健身会已经成长为一家集健身、美容、运动产品营销、运动体系代理、专业人才培训、专业行业咨询为一体的综合性行业实体。会员超过6万名,是深圳市档次最高、影响最大、会员最多的健身会所。
☆深圳健身美容行业第一品牌
一个拥有13年会所成功管理经验的公司,一个值得信赖的品牌,2002年获健身康体行业最具权威“亚洲最佳(大型)健体中心”大奖,在国内具有很高的品牌知名度、认知度和美誉度。
☆专业化的明星教练团队
我们有一批专业化的明星教练,所有教练均获得fisaf(国际健身认证培训)、les mills(莱美运动教练培训)、ihfi(私人教练培训)的权威认证和培训,在国内各种健身操大赛中屡获大奖。
☆遍布深圳市区的服务网络
现“中航健身会”在深圳已有16家分会,遍布全城。有“福田”分会、“地王”分会、“泰宁”分会、“中信红树湾”分会、“碧海云天”分会、“中信”分会、“安柏丽晶”分会、“福朋喜来登”分会、tt国际分会、蛇口分会、“福田美容”分会、“地王美容”分会、“碧海美容”分会、“中信美容”分会、“安柏美容”分会、蛇口美容分会(蛇口店08年5月底开业)。
☆专业化的服务水准
专业是我们对自己的要求。也正因如此,我们才能不断地提供更先进的运动项目、更专业的运动器材、更高水平的教练、更贴心的服务,确保每个会员能够在最清洁和最舒适的环境下运动。在我们的每一个会所,我们都将一如既往地倡导和传播健康领域的新文化,为会员创造高质量、高品位的新生活。
☆为您量身定制的解决方案
任何情形下,中航健身会都可以根据您的具体情况、特点以及不同需求,为您量身定制出一种综合、弹性且独具创意的健康解决方案,以满足您特殊的要求和目的。
☆我们提供全深圳独一无二的服务
中航健身会集13年之成功经验,由国际知名设计师倾心设计、全力打造亚洲顶级/中国no.1的集大型健身、美容、spa为一体的“四性五感”会所顶级之作,全城独一无二。
越来越多的国人走进了健身会所,越来越多的企业选择和运动类、体育类和健身类企业合作,以体现对客户的关注,完善对客户的服务工作;
发展至今,已经拥有全城八家各具特色的大型综合健身、美容、spa会所;
中航健身会的会所多,而且分布广泛,项目也很丰富和完善,可以最大限度的满足会员的需要。这一点,是其他不同行业甚至是同行也难以具备的;
其独有的完善、顺畅、统一的服务,可以为任何企业的会员提供最高质量的服务。深圳农业银行作为著名的商业银行服务的品质非常关键,给与会员的增值服务的质量,必需等同于企业自身提供的服务质量。所以,合作伙伴的信誉、品牌知名度、服务质量都同企业自身的一样重要。
们的重视。在这个时候推出“健康生活共分享”的主题活动,让客户领会到企业对客户深层的关心,是非常时尚、实用也具备影响力的市场行为。
I'm HuiZiHao, nine years old this year, in the north pond experimental primary school. I am a little handsome boy, I had a jet-black hair, thick eyebrows little twinkle in length of a pair of big eyes, a round head, it seems looking dignified and strong.
I do things a little careless, there is a language examination, I forget to do add a punctuation topic, exams down after I see eight points are lost, the math test I consider 180 by 3 times 3 results in 54, then change it...
My hobby is very much also, playing basketball, playing chess, skateboarding, etc. My favorite course is Chinese, maths, art and English. Now do you understand me? Have a chance to let's make friends, shall we?
我叫惠子皓,今年九岁,在北塘实验小学上学。我是一位小帅哥,我有一头乌黑发亮的头发,浓浓的眉毛小长着一双炯炯有神的大眼睛,一个圆圆的脑袋,看起来虎头虎脑的。
我做事有点粗心,有一次语文考试,我把一道加标点的题忘了做,试卷发下来后我一看8分都丢了,数学考试我把180乘3看成了18乘3结果积写成了54,后来才改过来……
我的爱好也很多,打篮球、下象棋、滑滑板等等我喜欢的课程是语文,数学、美术和英语。这下你们了解我了吧?有机会咱们交个朋友,怎么样?
My name is . I am from . There are people in my family. My father puter company. He is a computer engineer. My mother pany. She is also a busy an. I have a older sister and a younger brother. My sister is a junior in National Taiputer program designer in the future. And that is a middle class family, I ent.
Helen Keller (June 17, 1880 - June 1, 1968), the famous American writer, educator, philanthropist, social activist. In the nineteen months due to suffering from acute gastric congestion, cerebral congestion and was taken away vision and hearing. In 1887 met with Sally teacher. In 1899 June admitted to Harvard University Radcliffe Women's College. June 1, 1968 died, at the age of 87 years old, there are 86 years living in the lightless, silent world. In this time, she has completed 14 books. One of the most famous are: “If you give me three days bright” “My life story” “stone wall story”。 She was committed to the benefit of the disabled, the establishment of many charities, in 1964 won the “President of the Medal of Freedom”, the following year selected the United States, “Time” named “Twentieth Century American ten hero idol” one.
Hi, My name is Jay, I'm from the beautiful ancient city of Kaifeng.As you can see, I am a very casual girl, and a lot of people here, like 18yearold, I love a lot, I love guitar, love to sing love dancing, very fond of English, I am very love to watch "Prison Break", like the actor micheal clever wit.
I like making friends, and hope you will be able to and I have become good friends, I think I will, and you get along with.
It is really my honor to have this opportunity for a interview.I hope I can make a good performance name is .I am 20 years old,born in a little village in Southern Zhejiang.My parents are farmers,and I am the only child.Though not welltodo,the family always be hopeful.My major is engineering technology.I will graduate in July,.I have some hobbies like listening to music,swimming,and especially seeing western movies.
In the paed two years,I have learned some practical skills and gained some major certificates.I paid more attention to learn Engling,and I have paed CET4 in my efforts.I am looking forward to becoming a member of your company .Thankyou!
Walt Whitman (Walt Whitman, May 31, 1819 - March 26, 1892) was born in Long Island, New York, a famous American poet, humanist, who created the free body of poetry ), Its representative works are poems ”grass leaves set“.
刚入学的我是一个天真活泼的小女孩,每天我早早地来到学校,看见一位位大哥哥、大姐姐们胸前飘动着鲜艳的红领巾,多精神呀,他们脸上都洋溢着一种独有的风采。从那以后,我就天天盼呀,盼呀,盼望着有一天,我也能像他们一样挂上属于自己的红领巾,那是多么令人向往啊!
终于有一天,那长久以来压在我心中的愿望终于实现了,在庄严的入队仪式后,我挂上了那耀眼的红领巾,它在我胸前飘扬。
那时,我自豪,我兴奋,还有一种甜蜜。
随着年级的增高,我慢慢明白了到红领巾的意义,更感觉到红领巾对我的约束。它不仅指引了我的思想,更制约了我的言和行。
当你戴上了红领巾,走在大街上,如果你捡起地上的一张纸,丢进垃圾筒,别人并不一定都会向你投来赞许的目光;但如果你随手扔一张纸屑,别人就一定会向你、红领巾投来质疑的眼神。
戴上了红领巾,就必须仔细掂量着自己的一举一动,注意谈吐,这样很累,很不自在。因此,我渐渐地冷落了红领巾,不像以前那样爱惜它,每天早上只是对付一下监督岗,拿出来挂一下,到了班里就拿掉了。
这样持续了很久,很久……
重新挂起红领巾
直到去年的某个星期一,一个小女孩又重新唤起了我对红领巾的尊重和爱惜。
那天,我照常背着书包去学校上学,看见在路旁一个小女孩在那伤心地哭,我忙上前问她怎么了,小女孩抽泣着回答:“我的红领巾不见了,它是国旗的一角,我把它弄丢了,我犯了一个大错误。”她的话深深地震撼了我,是呀,自从二年级起,我不知已丢了多少块红领巾了,但是我从来没有像她这样伤心过,只是丢了买,买了又丢,从来没有留下过“伤疤”,更没有觉得这是一种侮辱性的行为。而她,一个比我小得多的妹妹,却知道丢了红领巾,是个大错误,我真的羞愧不已。我走过去安慰她说:“小妹妹,别哭啦,红领巾丢了,姐姐帮你找找!”那小女孩点了点头,跟我一起去找,边找嘴里还念叨着:“红领巾,对不起,下次我一定好好爱惜你……”
这件事让我深有感触,而它也在无意中深深印在了我的心里。
昨天晚上我准时坐在电视机前,如约收看了艺术人文频道的节目——永远飘扬的红领巾——我们都从少先队走来。
今年是新中国成立60周年,也是少先队建队60周年。记得我还是学校的弟弟妹妹时,看到哥哥姐姐胸前飘扬的红领巾,我是多么的羡慕呀!我多么希望能有一天我也带上漂亮的红领巾呀!二年级第二学期,少先队的辅导员老师帮我们实现了这个愿望。全体二年级师生来到篮球馆,哥哥姐姐们为我带上了鲜艳的红领巾。那一刻,我是多么得自豪和骄傲呀!因为我是一名少先队员了。
一眨眼几年过去了,我已不是妹妹了,我是一位姐姐了。我也从少先队走来。昨天晚上我与那么多的少先队员共聚一堂。我觉得昨天令我印象最深的是一位老爷爷讲的《铁木儿》——地下少先队的故事:
“当时,我们的国民党反动派很猖狂,连少先队也不让办。后来我们的地下少先队就改名为‘铁木儿团’.铁木儿们� ”
我听了这个故事后,我觉得少先队以前在我的心目中是光荣的,自豪的;现在我是一名少先队员了,我的心中不仅仅是那一点的自豪与光荣,更多的应该是我肩上的那几担责任。我们应该为弟弟妹妹们做个榜样。时刻准备着,报效祖国!
**区**小学六年级(2)班许霭渟
2007年被授予xx市红领巾奖章
许霭渟同学,曾在**区**小学六年级(2)班学习,担任少先队大队副大队长。德智体全面发展,热心做少先队工作,连续多年被学校评为“三好学生”和“好干部”。
她热心做少先队工作,积极主动,认真负责,得到了老师和同学们的信任。她喜爱演讲,平时注意口才训练,在班里和学校召开的大会上经常当主持人,受到了老师和同学们的赞扬。她积极参与学校的广播工作,每次都认真准备,并赋有感情地朗读。2006年12月,她在**小学组织的“十佳广播员”评比中,荣获“十佳广播员”称号。她还经常参加演讲活动和比赛,例如:2007年4月,她代表**小学参加了xx区第二十五届“鲁迅奖章”系列读书活动“好书伴我成长”演讲比赛,获得“读书小状元”称号。在2006年9月,她在**小学“学长征精神,作五星少年”活动中,因表现突出被学校授予“立志勤学好少年”称号;2006年12月,她在**小学“情系奥运文明礼仪伴我行”活动中,因表现突出被学校评为“文明礼仪小使者”等。
**区**小学六年级(1)班闫笑
2008年被授予xx市红领巾奖章
闫笑同学严于律己,积极进取,一直都是老师的小助手,同学们的好朋友。在班级里,乐于助人,处处以身作则,得到了老师同学们的一致好评,曾经多次被评选为“好干部”。
她特别喜欢画画,曾经获得了许许多多的奖状,并且在学校里举办过个人画展,老师和同学们参观后,都给予了高度评价。她参加“全国青少年科技创新大赛”获得了一等奖。在2006年中国关心下一代工作委员会、中华人民共和国教育部、**部共同主办的中国关心下一代身心健康工程全国义演活动中,荣获绘画二等奖。在第九届全国中小学生绘画、书法作品比赛中,荣获绘画类一等奖。在第十一届全国中小学生绘画、书法作品比赛中荣获绘画类二等奖。在十二届全国中小学生绘画、书法作品比赛中荣获一等奖。在光明杯美术速写、国画大赛中,荣获艺术类一等奖。闫笑同学还在校外成功地通过了素描二级考试、水粉画三级考试、速写四级考试和速写五级考试。
每逢的双休日、节假日,闫笑同学都会去街坊邻居家宣传环保常识,宣传绿色奥运,通过这些活动的开展,增强了对大家的环保意识,也树立了少先队员的良好形象。另外闫笑同学还在假日里一直坚持去慰问孤寡老人,除了帮助她们做一些家务劳动外,还经常陪这些老人聊天,为她们表演节目,老人们都特别喜欢看。活动一直坚持到现在。
在几年的。中学学习生活中,我用自己的汗水换来了多个荣誉证书:三好学生、优秀班干部、道德之星、优秀广播员……我凭借自己的努力成为了一个品学兼优、德智体全面发展的好学生,就让我放飞理想,展翅翱翔。
从小学到中学,我的成绩一直名列前茅。作为学生,我一直知道学习是我的主要任务,我有自己的学习计划和方法,有自己良好的学习习惯:课前先预习,把书认真的看一遍,记下不懂的地方;课上专心听讲,积极动脑思考;课后独自完成作业,有不会的问题经常与同学讨论,尽快问老师,直到弄懂为止,并认真做好复习工作。就是这样,几乎从不上课外班的我却一直都能取得比较满意的成绩。因为不上课外班的缘故,我总是有比别人多的时间去阅读更多的书籍,扩大自己的阅读量,开拓视野,用书籍去丰富头脑。肖复兴写过这样一段话:“好的文字,应该是一种梦。它是我们心灵的外话,是精神的一种追求。它比我们自己走的路长,抵达的地方远,让我们结实了鲁迅、冰心和巴金。”到现在为止,我已经读完了四大名著以及大部分中学生必读的课外读物。
正是因为学习的优秀,我经常被老师们评为小干部,曾担任大队委、学习委员、数学课代表、纪律值周生等职务,现任广播站站长,以及团内宣传委员的职位。作为广播站站长,我认真负责,积极做好宣传工作,老师们的每一个消息,都能迅速、准确的传达给全校同学,从没出现过任何差错。每次广播时间,我都会准时到岗,能在设备出现故障时,第一时间通知相关老师。并随时准备广播稿,在有广播员没有准时到岗时,便可代替他们,以免耽误同学们的广播时间。自从当上站长后,从不看新闻的我,养成了每天看新闻的好习惯,关心国家大事的我会经常提醒读“新闻头条”的同学最近某个重要新闻。现在,刚入团不久的我,已成为宣传委员,积极协助团支部书记做好一系列的工作,与此同时,我也在各个方面更加严格要求自己,希望成为同学们的榜样,为他们做好模范带头的工作。
在学校,我人缘很好,一直是同学们心中乐于助人的好朋友。在学习上,我经常帮助那些学习不好的同学,有的同学有问题向我请教时,我也会毫不犹豫的、耐心的向他们讲解,直到他们弄会为止。为了帮助别人,就算耽误了自己的时间,自己心中也是快乐的,也是值得的。
在放假期间,我经常会去社区居委会里帮助送信,每个居民都笑盈盈的为我开门,夸我是懂事的好孩子,居委会的阿姨还特意给我写过一封“感谢信”。每次想到这些,心中总是有无数的喜悦,累点儿又算什么呢?
在家里,我是一个听话、懂事的好孩子,我会帮助家长做一些力所能及的事情,我会记得家里每一个人的生日,并在他们生日时,送 去年姥姥生日的时候,我在妈妈的帮助下,绣了一幅巨大的十字绣送给姥姥,祝福她生日快乐。
说到多才多艺,小提琴可是我的特长,不仅考取了七级证书,同时还锻炼了我的才干、陶冶了我的性情、增强了我的自信。在班级联欢会、学校艺术节中也会经常出现我精彩的表演。有一次老师上课,有录像,老师还给我留了几分钟小秀了一段,真是出尽了风头。在体育方面,也千万不要小看我,我也是个不折不扣的强手,虽然“海拔”不是很高,但却总能在体育方面取得不错的或是令人惊讶的成绩。在运动会前,你总会看到几个不经常运动的人在操场上刻苦练习,然后叫苦不迭。这些人中,一定缺不了我。但是无论如何,在运动会的赛场上,还是会出现我的身影,虽然算不上英姿飒爽,但也一定会令你惊讶的。
我在老师的教导、父母的呵护下,正在通过自己的努力成为一个优秀的中学生。
Famous writer Mark Twain said: “The 19th century there are two worthy of attention, one is Napoleon, the other is Helen Keller.” American “Time magazine” selection Helen Keller as “the 20th century American 10 idol one”。 And she left people's greatest revelation is that the courage to accept the challenges of life will be able to win the light of life. This book is a detailed account of Helen Keller's life, is considered one of the most important two major contributions in the history of literature.
“A gift from Helen Keller and Anne Sullivan to the whole world is constantly telling us how wonderful the world is around, and so much,” said a collection of educational films issued by McGraw-Hill Publishing. People are teaching us to know it; no one is not worthy of help or can not help, one of us greatest benefit is to help others to play their true potential.
Helen Keller is also a rare woman in the world.
Helen Keller was regarded as one of the most inspiring writers of this century.
Helen Keller is a famous 19th century American writer, educator, philanthropist, social activist, and blind deaf.
Helen Keller is our example of learning, is the performance of human goodness, her deeds can become a model for future generations.
The nineteenth century there were two great people, one is Napoleon, one is Helen Keller. --Mark Twain
Helen Keller is one of the top ten great men of the twentieth century. - American “Time”
“The two most important contributions to the history of literature in 1902 were Jimmin's” Jim “and Helen Keller's” My Life “.
- Well - known American writer Dr. Haier
海伦凯勒英文简介相关
同创创业咨询公司引进哈佛大学商学院的教育思维模式,采用《赢在中国》语言咨询和商业实战形式,实行课堂教育、模拟实战、基地见习、导师帮带联动等方式,并结合中国的国情和中小企业生存环境,已经开发和形成一套较为全面、系统、实用、着眼于解决创业者所面临的种种问题的“商练培训营”。除了传统的教育训练之外,还构建了一个商业的模拟环境,使想要创业的人能够在这里预热,提前感受到这种气氛,培养自己的创业意识。理论与实际相结合,主讲与互动相结合,实战是我们对学员承诺。旗下资深实战专家顾问团队提供全方位系列培训,一对一的现场诊断创业难题和企业难题,分享和完善经验,扩大未来老板们的人脉圈。同时,我们也将以为各层各类企业、组织单位和政府的事业发展、管理改进和效率提升提供有实效的思想、知识和方案而努力,成为有传世意义的第一流综合性咨询公司为
董事长、营销经理、人力资源经理、财务经理
一、 公司文化理念
同创作为一个专业为大学生提供创业培训咨询的公司,我们将坚持自己的理念。取向:兼容并包、有容乃大!水的精神:(1、接纳八方来源,终成其大!不拒绝任何加盟的沙石和物障,反而是夹裹前行,壮大自己的力量,勇往直前!(2、无论何时何地,总是改变自己的形态不断寻找出路! (3、任何时候遇到阻挡,总是慢慢蓄积力量,最后加以冲破!(4、历经千里万里千难万险,始终不改变自己的本质和前行的动力!风范:专业、内敛、大气、深厚。同时,我们也将勇于肩负起企业的社会责任,更多的投入到社会事业中。为了社会和谐和中华名族复兴而努力。
大学生创业环境分析
大学生创业应该是有无限的机会、无比的困难、无量的回报。但是创业环境对大学生创业具有十分重要的影响。在大学生就业形势日益严峻的社会背景下采取有效措施,为大学生创业营造良好的环境,这对促进大学生创业并带动其就业具有十分重要的作用。中国教育原本就缺乏创业教育。中国学生不仅承担风险的经济能力很脆弱,而且承受挫折的心理素质也较差,这使得自主创业这条需要冒险的就业之路,少有人问津。
一、 大学生创业环境分析
现在大学生创业所面临的宏观环境和微观环境都十分的复杂。所谓创业环境,实际上就是创业活动的舞台。任何创业活动都是在一定的社会环境下进行的,在我们的大学生迈向社会进人创业阶段的时候,呈现在面前的就是一个巨大的时空舞台。在这个舞台上,诸多事物和要素互动联系、碰撞,形成了一个面面俱到的现实环境系统,因此创业环境对大学生创业具有十分重要的影响。在大学生就业形势日益严峻的社会背景下,采取有效措施,为大学生创业营造良好的环境,对促进大学生创业并带动其就业具有十分重要的作用。
(一)宏观环境分析
1)人口。
1950年,教育部实施高等学校院系调整,湖北高校数量从10所增至19所,居全国第三位。武汉现有普通高校70余所,其中“211工程”高校7所,居全国前列。2007年,武汉地区在校大学生达104.11万人,首次超过北京、上海,居全国各城市之首。2008年,这一数据又有所增长,稳定了在校大学生数量居全国城市第一的位置。
2)政策法规环境
资金是大学生创业的第一难题,大学毕业生有的刚工作不久,有的甚至连工作都还没有,而大多数家庭又没有足够的实力来支持家中的孩子来创业。其实不仅仅是大学生创业,这对于大多数想要创业的人来说都是很难跨过的一个难坎!甚至于很多想要创业的人在创业资金这第一道槛上就被挡住了。
国家对此出台了相关的大学生创业贷款政策,主要优惠政策内容有:
1、各国有商业银行、股份制银行、城市商业银行和有条件的城市信用社 要为自主创业的各大高校毕业生提供小额贷款。在贷款过程中,简化程序,提供开户和结算便利,贷款额度在5万元左右。
2、贷款期限最长为两年,到期后确定需要延长贷款期限的,可以申请延期一次。
3、贷款利息按照中国人民银行公布的贷款利率确定,担保最高限额为担保基金的5倍,担保期限与贷款期限相同。
大学生创业贷款办理方法如下:
大学毕业生在毕业后两年内自主创业,需到创业实体所在地的当地工商部门办理营业执照 ,注册资金(本)在50万元以下的,可以允许分期到位,首期到位的资金不得低于注册资本的10%(出资额不得低于3万元),1年内实际缴纳注册资本如追加至50%以上,余款可以在3年内分期到位。如有创业大学生家庭成员的稳定收入或有效资产提供相应的联合担保,信誉良好、还款有保障的,在风险可控的基础上可以适当加大发放信用贷款,并可以享受优惠的低利率。
大学生自主创业第二个受到关注的地方在于税务方面的问题。我国的赋税属于比较高的国家,而且税收项目比较多,除了企业必须要缴纳的国税、地税和所得税 以外,根据企业所从事的不同行业还会有一些其他的税需要缴纳。国家在大学生创业优惠政策中对于税收方面作出了以下规定:
2、新成立的城镇劳动就业服务企业 (国家*的行业除外),当年安置待业人员(含已办理失业登记的高校毕业生,下同)超过企业从业人员总数60%的,经相关主管税务机关 批准,可免纳所得税3年。劳动就业服务企业免税期满后,当年新安置待业人员占企业原从业人员总数30%以上的,经相关主管税务机关批准,可减半缴纳所得税2年。
除此之外,具体不同的行业还有不同的税务优惠:
1、大学毕业生创业新办咨询业、信息业、技术服务业的企业或经营单位,提交申请经税务部门批准后,可免征企业所得税两年。
2、大学毕业生创业新办从事交通运输、邮电通讯的企业或经营单位,提交申请经税务部门批准后,第一年免征企业所得税,第二年减半。
3、大学毕业生创业新办从事公用事业、商业、物资业、对外贸易业、旅游业、物流业、仓储业、居民服务业、饮食业、教育文化事业、卫生事业的企业或经营单位,提交申请经税务部门批准后,可免征企业所得税一年。有了众多免税的创业优惠政策扶持,相信广大自主创业的大学毕业生,在创业初期就能省下大量资金用于企业运作。
企业运营管理方面的创业优惠政策相对于贷款优惠和税收优惠政策来说,并不受到大多数大学生创业者 的关注,甚至有的自主创业大学
毕业生根本不知道有这一优惠政策。这方面的优惠政策:
1、 员工聘请和培训享受减免费优惠。对大学毕业生自主创办的企业,自当地工商部门批准其经营之日起1年内,可以在政府人事、劳动保障行政部门所属的人才中介服务机构和公共职业介绍机构的网站免费查询人才、劳动力供求信息,免费发布招聘广告等。这一点有助于在创业初期获得相关行业所需求的人才资源。能够帮助自主创业的大学毕业生以最低代价,更容易地获取所需专业人才。
2、 参加政府人事、劳动保障行政部门所属的人才中介服务机构和公共职业介绍机构举办的人才集市或人才、劳务交流活动时可给予适当减免交费;政府人事部门所属的人才中介服务机构免费为创办企业的毕业生、优惠为创办企业的员工提供一次培训、测评服务。
以上大学生创业优惠政策是为了鼓励大学生自主创业,国家针对全国所有自主创业的大学生所制定的。另外,各地政府为了扶持当地大学生创业,也出台了相关的政策法规,而
3)市场经济环境
2008年,一场金融危机席卷全球,让原本平稳的市场经济环境遭遇寒冬。各个行业迅速下滑,失业率大幅上升,各种经济恐惧数值蔓延在我们的周围。在这样的大形势下,武汉市提出了“全民创业”,让武汉的整体创业氛围更浓厚了。但是,在这个大动作中,武汉市在相应的制度安排上也应该加强与完善。这具体包括:
第一,为大学生创业者提供相关支持,包括市场准入、注册审批、行政管理、信息咨询和公共服务等,以保证创业活动顺利进行。
第二,建立面向大学生创业者的金融支持系统,例如小额贷款等。
第三,为大学生创业者提供社会保障。要使大学生创业精神高涨,必须建立健全社会保障机制,为大学生创业者解除后顾之忧。
第四,健全创业退出机制。进入机制重要,退出机制同样重要。
4)创业教育环境
武汉市高校在政府倡导“全民创业”的背景下,纷纷着手进行大学生的创业教育,但创业教育的发展成熟度和系统性水平不一。通过抽样走访武汉市五大高校的毕业指导中心,对武汉市的高校创业教育现状进行调查,发现各学校的创业指导工作,存在比较明显的差异。但目前来看,大部分高校的创业指导中心正在创建与完善中,还有一部分高校的创业指导尚处在筹划阶段。这些状况反映出创业教育在许多高校还处于萌芽状态,基本属于“业余教育”,没有引起学校相关部门的重视,折射出国内创业教育的缺失。
创业意识需要从小培养,而学校在这方面起到不可估量的作用,开设形式多样的创业教育也就迫在眉睫。然而,在就业形势越来越严峻的情况下,我国高等教育除了开展创业教育外,还应尽快转变观念,从过去的被动性就业教育转变到开拓性创业教育,大力培养学生的自主创业意识与能力,从而有效地改变毕业生就业困难的被动局面。
5)社会舆论环境
从1999年7月李玲玲领到了中国大学生创业风险金成为中国大学生创业第一人,到如今政府呼吁“全民创业”,武汉一直就和“大学生创业”联系在了一起。政府和学校也在积极引导大学生正确创业,着力营造鼓励创新、允许失败的宽松环境,既鼓励、赞赏成功,更关注、体谅失败,不以成败论英雄,对大学生创业者做出的努力和创业精神都予以积极的肯定和尊重。舆论环境整体而言比较理想。大众媒体在大学生创业过程中也起着重要的作用。大众媒体是大学生取得信息的重要媒介,大众媒体应该从事实出发,不要过分夸大创业中的成功事例,应尽量客观、全面地向大学生提供创业的知识和信息,使大学生创业尽快走向理性化,减少不必要的损失。这样一来,才能形成大学生创业者与舆论环境之间的双向良性互动。创业环境得到了优化,社会鼓励大学生创业与大学生渴望创业成功之间也就找到了更加合理的契合点。
(二)微观环境分析
在大学生创业的微观环境主要就是自己的创业流程的一个详细的分析,具体如下:
1.制定计划书。比如,要在市区开一个卖牛仔裤的店,开店之前要制定一份计划书。制定营销计划时要将各个环节相互联系构成一个完整的内部环境,各个环节的分工是否科学,协作是否和谐,目标是否一致,都会影响营销决策和营销方案的实施。
2.顾客。顾客群的不同直接影响价格的定位,所以人流量是在创业前最看重的一点。而我们这次创业培训的主要对象就是大学生。
3.店址。大多数学生选店址会选一些比较熟悉的环境。如将店址选在大学附近,或者是交通比较便利的地区。而这次的培训以大学生为顾客群,培训中心也将以大学周边地区为主。在公司成熟后,将在一些商业区建立主要针对社会人员的创业培训。
4.产品价格定位。大学生的产品一开始没有经验也没有固定顾客,要吸引顾客就只有将产品的定价降低,比别人获得更多的竞争力。而创业培训则需要依据公司的实力,定价也主要是依据公司的培训实力。但大学生并没有太强的经济实力,所以,定价需要适中。
二、 大学生创业环境swot分析
2010年,我国高校应届毕业生大约630万人,加上历年未就业的大学生。需就业的大学生接近千万,再创历史新高。面对如此困境,大学生自主创业将成为重要的就业形式。因此。有必要利用swot方法对我国大学生创业的环境进行综合的分析,找出制约创业成功的问题所在。
l 大学生创业的优势
(1)当代大学生自主创业意识较强,对创业有着浓厚的兴趣,渴望成功,充满生命活力,有创业的激情和梦想。
(2)大学生想通过创业展示自我生命的价值和才能,为社会和自己创造财富。
(3)当代大学生有较好的文化素养和创业潜能,他们往往在人际交往、协调沟通、想象空间、运动空间、团队合作、组织管理、敢想敢干等方面表现出较强的才华和活力,在非智力因素和创业心理素质方面有较大的优势。
大学生创业的劣势
(1)大学生创业的积极主动性不够。很多大学生都是在找不到合适的工作前提下,才会去考虑创业。
(2)当代地方高校大学生对自己的创业能力缺乏客观的评价,在心理上对创业的难度准备不足,很多学生都带有急功近利的思想,总是希望自己能通过创业快速发财,缺乏长期创业心理准备,对在创业过程种要遇到的风险和困难预计不足。
(3)地方高校有不少大学生形成了个体学习的智障,成为创业行动的绊脚石。
(4)不少地方高校大学生对创业有心理障碍。主要表现在:怕苦怕累。怕竞争,不愿从基层干起,在做人做事方面欠缺等方面。害怕失败,怕出差错。怕丢脸,死要面子,对自己缺乏自信,低估自己。不敢接受挑战,不敢尝试冒险。总担心自己不行;缺乏敏感度,事事漠不关心。不善观察和思考。
大学生创业的机会
(1)具备一定的创业环境和条件。国家的相关法律制度和政策逐步健全和完善,为大学生创业提供了法律制度保障。大量的基础服务机构和设施如电力、通信、交通、金融、保险等条件也得到改善并逐步完备,为自主创业提供了较好的环境和条件。
(2)高校的支持。为解决大学生就业难的问题,各高校及其就业指导部门也作了大量的工作。如开设大学生创业选修课。邀请创业成功人士谈创业经历,让大学生掌握创业的基本政策和知识;开展大学生创业策划大赛。创业论坛等活动,培养学生创业兴趣,在实践中锻炼学生的创业能力。
大学生创业的威胁
(1)越来越大的创业竞争压力。大学生创业,可能会面临同学、校友的竞争,传统从业者的竞争。来自大陆以外地区和国家大学生的创业竞争,尤其是港、澳、台地区的大学生的竞争。
(2)大学开设的创业教育课程少,也缺乏对大学生创业能力的训练,造成大学生自主创业缺乏相关的氛围和环境。
(3)经济危机的威胁。在这种全球经济衰退的大环境下,社会创业政策保障不力、创业环境不善也是—个不容忽视的原因。
(4)从家庭来看。很多家长要求自己的孩子有一份安稳的工作,而不要一进社会就承担太大的风险。这种潜在的对创业不信任的社会心理对想创业的大学生来说无疑是一种巨大的心理压力。
现在大学生创业是一种趋势,虽然有优势和机遇但同时也存在劣势和威胁。大学生在创业的同时要根据自己的特点,抓住机遇发挥优势,要找出具体的不足,制定方案解决威胁与困难,从而实现自己的人生目标。
市场分析
很多大学生认为“创业”本身就是一种职业,在就业高峰,给自己一片更广阔的天地。很多人还认为在今后的社会中,自主创业的人会越来越多,甚至成为就业的主流,成为大学生毕业后就业的首选。自己认为实现自我价值是证明自己的最好途径。一些自我意识很强的学生,不愿意庸庸碌碌,选择自主创业是为了通过这一途径来证明自己的能力。在一些单位由于制度的约束,无法按照自己的想法来做事,创业可以有一个空间来发挥,来实现自我价值,得到社会的认可。处于“经济”的社会——经济原因也是大学生选择自主创业的一个重要原因。因此,大学生创业培训也就成为了一个新兴的市场,同创也将会尽快在这个市场上站稳脚跟,成为大学生创业培训的领导者。
一、大学生消费心理特点
大学生的自我意识已相当成熟,有自我的价值判断,因而受电视广告等媒体的影响相对较少。网络信息渠道的畅通,为大学生自主消费提供了必要的物质基础。多数大学生主动通过同学,家庭,及网络等获得所需商品的信息。大学生敢于创新,思想活跃,有多元的价值目标,同时拥有科学知识,极强的好奇心和敏感性,较强的学习能力,勇于尝试和探索,因此对新产品有较高的敏感度。然而因心理的不完全成熟,消费经验和技巧的缺乏,大学生容易进入从众消费冲动消费等误区。
情感过程
在消费者对商品或劳务的认识过程中,产生的满意或不满意,高兴或不高兴的心理体验,构成有特色的对商品或劳务的感情色彩。大学生充满激情,热情奔放,道德感也比较完善,拥有较高的审美观。感情力大大增强,但自制力仍薄弱。多数大学生能理性地思考和行动,调节自己的冲动,理性地消费。但心理的不完全成熟,自制力不强,易受情绪和外界的干扰,冲动性和情绪性消费依然存在。年龄的增长,眼界的扩大,知识经验的丰富和思维水平的提高,自我情感体验多样性。感情和理智,冲动和克制并存的状态,在特殊的环境下,易于感情冲动,在购买商品时,受商品式样和他人的影响,跟着感觉走。
意志过程
消费者在购买活动中有目的,自觉地支配和调节自己的行动,努力克服各种困难,从而实现既定购买目的过程,既有计划地实施购买决策过程,大学生心理发展期,意志尚未定型,果断性品质有较大的发展,但缺乏恒心和毅力。大学生能根据自己的需求出发,根据自己的支付水平和商品供应情况。自觉性提高,但惰性存在。
二、大学生消� 一方面,他们离开亲人,有的人甚至千里迢迢地来到自己理想的大学继续深造、增长才干,过着相对独立的生活;另一方面,他们消费的经济来源主要来自家庭,家庭收入越高,对学生的供给越多。目前大学生的消费来源仍以家庭供给为主。
(一)独特性
大学生处于消费成长期到成熟期的过渡时期,一方面表现得求新求异、富有好奇心,对外界新事物的接受能力特别强。于是在社会许多新颖玩意的吸引下,“试一试”的想法成了这种心理的源泉。因此他们往往走在了朝流的前列,同时又追求个性,喜欢做把自己打扮得与众不同,或是购买一些与众不同的物品,以求引人注意,达到一种自我满足的效果。
(二)兴趣性
目前许多年轻人都是“追星族”,大学生也是如此。于是,他们便把生活费的一部分用在购置自己偶像的磁带或cd上,画报,娱乐报,还有一些专业杂志等和明星有关的东西。另外还有上网,其实每个大学生都会有这样一笔开支,只是或多或少。总的来说,大学生容易在自己喜欢的事情上花钱,主要消费对象与自己的兴趣爱好有关。
(三)时尚性
有人说,大学校园是最时尚的地方。他们总喜欢时尚消费,比如旅游、电脑、和手机消费,再次是发型、服装、饰物、生活用品,大学校园中都不乏追“新”族。特别是女生们的服饰,不要很多钱,但是搭配很现代、很时尚。她们在选购服饰的时候,大部分学生都想花不是很多的钱,去购买那些有一定知名度品牌的衣服,结果呢,实在是喜欢,一狠心,花一个不低的价格把它给买下来了,过后却难过好几天,在选购其它东西的时候也是一样的。男孩子就有些区别了,他们一般是准备已久,根据手头情况去购买相对较高档次的品牌,也不会太计较已花掉的钱。由此可总结出两句话,男生少购买,大品牌,强出手;女生多出动,中品牌,软上手。
(四)从众性
不同的校园环境也会有不同的消费习惯,这跟校园内的氛围有关。如某人搞了一个发型,大家觉得不错,在理发的时候也就自然会想到那种效果。其它还包括穿着消费,运动消费等,都有一定的从众性,但也要注意各校的差异性。
(五)攀比性
身在周围都是同龄人的环境中,加之有不少学生的家境不错,特别容易出现攀比的风气。这便使许多人产生了“别人有什么,我也要有什么”的想法,别人去那家高档餐馆吃饭,我也就想去,再加上时下的某些时尚主题,促进了这种心理的形成,跟进了流行大军。明显的主要有,购买一些流行产品及吃喝玩乐方面,而这样的东西一般又比较花钱,但有的同学就把它当作一种身份的体现,愿花很大的代价来购买它。
(六)礼节性
在大学里,礼尚往来是很重要的消费力,今天你过生日,我得送礼给你,你请我吃饭。明天轮到我过生日或是有什么喜事,你又得大手笔的还我,还有的是一帮学生,某天某个人请大家吃饭,或是消费什么,隔几天另一个人觉得自己要还礼,又是一帮人出来消费,结果是一个接着一个,并不断循环,这样极大地扩大了消费的量。
(七)盲目性
这种心理特点的形成是基于前面几种心理的,且从众性心理起了主导作用。另外,受许多商家看准学生的这种消费心理而推出许多商品之类因素的影响,导致大学生消费的无的放失。比如:某歌星推出一张新专辑,某运动品牌有新的款式上市,不用很长时间,便会“你有我有全都有”。其实所买的商品是否实用,或是否有使用价值,在购买时学生不一定会去多考虑。“见好就买”似乎已经成了当代大学生消费的重要特征。
(八)冲动性
大学生消费也具有年轻人所共有的特点,即在购买物品时,有时候容易产生冲动购买,例如他们容易受广告促销的影响,明明本身就没打算过要购买这种产品,但当时推销员说得很好,或是看到广告很有吸引力,而突发其想地要购买,结果买后又后悔了。
(九)围绕女生性
男大学生的消费一大部分是用于交往,而更多的是用于和女生交往的,也就是男生和女生在一起就特容易花钱,细心的人不难发现,一些酒吧、中档餐馆及一些公共消费的地方,绝大多数都是男女生共同消费,而且在这个时候,男生一般都不太在乎花多少钱,只要高兴就好,所以消费完以后,皆大欢喜。而同种性别的人在一起就不一样了,特别是女生,可能会少于平时的消费量。
(十)无计划性
相信念过大学的人,都知道当代大学生是最会哭穷的,不管他是否很有钱,但还是总叫说没钱,每当到了月末,或是学期结束的时候,有的甚至在开学一半,就开始叫着没饭吃了。其实他们都是很有钱的人,一开始的时候� 当意识到要节省的时候,钱也就快差不多了。因此他们也就开始大喊穷了,殊不知是当初自己用钱没计划好。这是许多有钱大学生们的一个通病。
三、大学生购买特点
1.消费倾向多元化:走出学校面向社会,努力跟上并适应外边世界步伐已成为大多学子的目标。旅游、电脑、手机等已成为大学生消费的热点。网络调查表明,被问及在经济条件许可时最想做的事情是什么,60%以上的人选择旅游,其次是买电脑。
2.消费方式在理性指导下实用与前卫并存:从本次调查数据的资料中可以看出,无论是大学生基本生活费中的衣食住行还是人际交往以及旅游、购买手机的动机,都带有浓厚的实用色彩。
3.尽管讲牌子摆阔气等社会风气已不可避免地浸染了校园,致使部分大学生受到影响。越来越多学生、甚至有部分贫困生加入高消费行列,购买昂贵的mp3、电脑、手机等用品,这种趋势在一定程度上有所蔓延。
4.消费差异巨大:校园中贫困生人数的增加使高校学生消费差距明显增大。很多消费水平很低,甚至连基本的生活费都难以保证。
附件:
大学生创业调查问卷
亲爱的同学们:
您好!为了更好地了解大学生创业的想法,以及收集大学生在创业过程中遇到的实际问题,我们特此做如下调查,希望您可以认真填写。同时非常感谢您在百忙中填写这份问卷!
1、 您的性别是
a、男 b、女
2、您现在读大几了?
a、大一 b、大二 c、大三 d、大四
3、您在大学里或是大学毕业后是否打算过自己创业
a、完全没有 b、有,但没有尝试过c、有,而且尝试过
4、您对大学生创业的看法是
a、赞同 ,是实现理想的一个途径
b、反� 在企业成立初期,不可能推出太多的产品,这样就会带来很大的成本。所以,本公司将推出创业培训的核心课程系列。品牌也将都以同创命名,借以迅速提升知名度。
l 选择及预测培训:
比尔盖茨根据社会的趋势和自己的远见,成立了自己的第一家软件公司,� 因此谁提前预测了发展趋势,预先站了位,谁就占领了制高点。
姚明不是奥运冠军,可是姚明的收入却比许多奥运冠军的收入还高。为什么?
因为他的行业是篮球,篮球的市场比较大。这一点就足以证明:不是每个行业赚的钱都一样多。预测大趋势,就能找到大商机;预测小趋势,只能找到小商机。商机有方法,创业有思路。本课程将介绍21世纪的主要商业趋势和各种产业趋势。根据这些趋势去做相应的企业,成功的可能性就更高。创业者(老板)抓住趋势,就像坐上云霄飞车一样成就创业者百万,千万,亿万的梦想。
价格:458元。
定价方法:随行就市定价法。市面上同类型的公司该项目培训产品的价位差不多都在400元上下,本公司由于刚成立不久,不适宜把价格定的过高或者过低,因此选择随行就市定价法,制定和同行业差不多的价格是比较合理的。
l 产品宣传培训
把一条狗每天放在电视上播,时间长了,狗也变成名狗了;同理,把产品经常放在媒体上不停地播,默默无闻的产品也变成名牌了。因此在过去,广告商要找顾客,是大海捞针式的,必须大笔大笔投入广告费给媒体。中央电视台的广告一秒钟就闪5万,闪5秒就是几十万,你的荷包够闪吗?你在十万本杂志里刊登了十万页广告,看到的潜在顾客是200~300人,最后成交的只有20人。因此,传统媒体是大企业主的游戏,问题是我们是刚创业的小公司,根本没有足够的经费呀?如果有更精准的广告,只让这200人看到或者说20人看到的广告,这样的广告成本就不会被大量浪费,而且还只花很少的钱,甚至不花钱。本课程将会告诉你们如何做这样精准的广告。如何不花钱或者花很少的钱,而使这一条“狗”变成名“狗”呢?
价格:500元。
定价方法:目标收益定价法。该子产品的实际成本并不高,目的在于培训学员敏锐的洞察力,发现好的宣传机会与方法。教材,实训,老师,人工费等都不算高昂,对该产品本公司有一定的预期目标收益。
l 营销培训
“统一”老板高清愿说:“技术到处都有,只要花钱就能买到;我会做,你会做,大家都会做,问题是怎么卖出去;因此谁会卖,谁的事业就会成功。”如何让产品自己说故事?如何制造“照明弹”,让消费者清楚地看到“帅哥、靓女”(产品)在哪里?如何在营销战争中百战不殆?如何造势?如何让你广告更精准?如何促销……本章节将会告诉你?
定价:300元。
定价方法:成本加成定价法。营销培训� 相应的培训成本会比较高昂,为保证正常的收益,因此必须采取一定的成本加成定价。根据当时的市场行情,制定该产品价格。
品牌策划培训
同样的产品,贴不贴品牌的标签对消费者而言完全不用。同样的一双鞋,贴上耐克一个勾,立即身价数百,不但价格完全不一样,而且大受欢迎;如果没有耐克的标志,几十元市场也许也无人问津。在国内市场上,一千多元一套西服已经相当不错了,可是贴上“皮尔?卡丹”的品牌,同样的质量,就变成七八千上万元了。河北保定某企业生产的老板杯,自己卖不到10块钱,可日本企业贴上自己品牌后,一转手卖40多块,并且又卖回我们中国。为什么会出现这样的结果呢?是因为这些品牌具有很大的优势。本课程将会告诉你打造起这样的品牌。
价格:568元。
定价方法:心理定价与尾数定价。该产品实际利润较多,主要利用人们日常的追求吉利的心理,期望在打造的自己公司品牌的时候图个吉利,因此制定该价格。
商业运营培训
2004年胡润富豪排行榜:排名第一的是国美老板黄光裕,只有35岁,排名第二是做网络游戏的陈天桥,只有31岁,排名第七的是网易丁磊,只有33岁。这些年轻人凭借一个优秀的商业模式,加上海外的资本,一夜之间创造的财富,是过去搞制造业的老板几十年的总财富。
本节课将让你学会如何寻找合适的商业模式?如何打造创业者赚钱的印钞机?如何使顾客忠诚?如何整合各方面的资源为你所用?如何攻占行业的制高点?如何打造“偷不去、买不来、拆不开、带不走和溜不掉”的企业核心竞争力?
定价:800元整。
定价方法:认知价值定价法。该产品是本公司价� 我们会与国内出名的商学院合作,所针对招收的学员也以商界精英为主,是积累人脉,创建关系网的绝佳场所。在人们心中的认知价值高,因此制定该价格。
虽然说,低廉的价格是创业初期很多公司的价格战略。但是,作为培训行业,过低的价格反而会让消费者质疑培训的质量。我们的主要消费对象是在校大学生,因此必须有合适的价格可以相信我们的实力,同时,又不会对高价望而却步。
通过几天的培训,学员的收获:
1、可以找到赚钱的商机;
2、可以让学员撰写专业商业计划书,为企业做好融资的准备,尤其吸引风险投资;
3、能够认识专家、学者、企业家、成功商人;
4、可以结交上百位创业朋友,现场建立创业者关系网,扩大创业人脉。
渠道策略
渠道通常指水渠、沟渠,是水流的通道。但现被引入到商业领域,引申意为商品销售路线,是商品的流通路线,所指为厂家的商品通向一定的社会网络或代理商而卖向不同的区域,以达到销售的目的。故而渠道又称网络。渠道有长渠道与短渠道之分。选择合适的渠道,将可以更快的将产品送到消费者的手中。
一、分销渠道长度结构
1、直接分销渠道
直接分销渠道又叫零级渠道。是指生产企业不通过中间商换届,直接将产品销售给目标客户或者消费者。我们公司的产品主要是针对在校大学生的创业培训,所以,公司也将会在初期,直接同高校联系,省去中间的学校代理环节,降低成本。
2、间接分销渠道
间接分销渠道是相对于直接分销渠道而言的。是指制造商对产品的分校是在分销商和营销中介机构下实现的。随着市场的开放和流通领域的多样化发展,间接分销渠道已� 我们公司在发展到一定规模后,当在社会上取得一定的知名度后,将会在各个高校中招聘校园代理,对公司的培训业务进行宣传。同时,与校方联系,定期举行一些大学生创业培训讲座。
二、 分销渠道的宽度结构
根据每一渠道层次里使用的分销商数量的多少,营销渠道又可以划分为宽渠道和窄渠道。宽渠道就是企业使用的同类中问商数量多,产品在市场上的分销面广。反之,就是窄渠道。通常,营销渠道的宽窄是相对而言的。受产品性质、市场特征和企业营销战略等因素的影响,营销渠道的宽度结构大致有三种类型:
1)密集分销策略
密集型渠道是制造商通过尽可能多的批发商、零售商、经销其产品所形成的渠道。密集性渠道能扩大市场覆盖面,使众多的消费者随时随地买到产品。日用消费品由于目标消费者分布广,因此多采用密集分销策略。作为培训公司,我们的主要消费者是大学生,就需要在一些比较大的学校选择代理。而对于其周边的小一些的高校,可以适当的选择优秀学生作为代理,或者之间依托大型高校进行辐射。
2)选择分销策略
即制造商在特定的市场内有选择地直接动用一部分分销商销售自己的产品,选择分销策略是企业对市场的控制较强、成本较低,即可获得适当的市场覆盖面,又保留了渠道成员的竞争,防止分销商的懒惰。但分销商之间易发冲突。
3)独家分销策略
即制造商在一定的地区、时间只选择一家分销商销售自己的产品。一般是高价晶和特色商品。他的优点是对渠道的控制力强,其渠道成本低;缺点是渠道内缺乏竞争,市场覆盖面小。
三、 分销渠道的广度
此外,依据企业使用渠道的广度还可以将营销渠道划分为单渠道和多渠道。单渠道是指企业选择的销售渠道单一,或者由经销商包销,或者完全由自己直接销售。多渠道则是指企业选择多种销售渠道的组合,即可以采取直接渠道与间接渠道组合,又可以采取多级渠道组合等等。多渠道可扩大产品的市场覆盖面、降低渠道成本和更好地适应顾客要求。我们公司将选取多渠道的销售方式。
广告策划书
前言
同创公司是一家新成立的培训公司,公司致力于促进大学生创业的工作。公司的愿景是: 全程辅导式增值培训和咨询式培训将帮助每一个有着创业之心的大学生开创自己的一片天地。公司的使命是:不断造就大学生自我学习能力,以专业的水准满足个人创业能力培训需求与目标。 以卓越的服务,满足客户的期望。为了实现扩大武汉市场的知名度和培训市场的占有率特进行此次广告策划。
产品分析
国际金融危机对我国就业的不利影响还没有消除,如果说2010年是我国经济最困难的一年,2011年可能是最复杂的一年,整个宏观层面就业形势就很严峻。那么,2011年的毕业生人数650万,再加上往届没有实现就业的,需要就业的毕业生数量之大可想而知。注重大学生的专业知识和职业技能培训,帮助大学生尽快就业,适应社会需要。同创公司根据创业需要所提供的6大产品系列,将会充分的满足每一个有着创业想法的大学生。并帮助他们成就自己的一片天地。
销售分析
武汉所拥有的各类高校数量位居全国前列,并且有着全国最多的大学生。这次的广告投放也主要集中在武大,华科,华师几所全国知名高校以及黄家湖,大花岭等几所大学城。这样,可以充分利用上述地区的大学生,扩大同创公司的知名度。并借助这些大学和大学城建立培训中心和招聘校园代理,最大程度的扩大消费群体。
广告目标
这次的推广广告活动为期3年,将在3年内让80%以上的武汉大学生知道同创的品牌,并占领25%的武汉大学生培训市场份额。争取能够在这段时间,通过创业大赛等方式推出几位“创业之星”。
广告定位
有创业需求的广大在校大学生
往届大学生
希望得到创业相关知识的大学生
媒体战略
2 媒体选择
这次广告活动的时间较长,将以使用公交车身广告,公交候车厅广告为主,辅助传单,电视媒体相结合的方式进行广告推广。
2 媒介使用地区及方式
在上述大学和大学城附近将选择12条主要公交线路;并在其附近选择2处公交站台进行宣传;定期向所选大学和大学城发放同创创业培训的广告宣传单并附送精美公司简介书签;对武汉公共频道《创业访谈》栏目进行赞助,并合作推出同创公司及所组织的创业竞赛的相关访谈系列。
广告创意及构思
以争创“江城创业之星”为主题,开展一次武汉大学生创业大赛,借此宣传同创。并在活动初期对所有参赛选手进行创业只是培训,培训全程将在同创各个培训中心开展。活动全程将进行直播,并在随后与《创业访谈》的节目进行探讨,完善同创的系列访谈。
活动前期,使用公交广告和传单进行宣传;传单的赠品以介绍创业小知识的书签为主
活动中期,以《创业论坛》的访谈节目为主。
活动后期,将整个大赛的过程在网络视频网站进行传播和传单进行后期的介绍;赠品以介绍大赛期间的优秀选手为主
广告预算
u 公交车体广告及站台广告(208万元)
一共选择12条线路,每辆车的全车身广告媒体费8000元/辆,制作费为6500元/辆。每条线路选择10辆公交车,从武汉选择20个比较大的高校,每个高校附近设置2个公交站台候车厅广告板,合计20个公交站台广告板。公交车站台候车厅广告板:8500元/块(媒体费+制作费)
合计:10*12*(8000+6500)+20*2*8500=208(万元)
u 传单及赠品(10万元)
u 《创业访谈》栏目(50万元)
u 机动费用(10万元)
促销策略
销策略是指企业如何通过人员推销、广告、公共关系和营业推广等各种促销方式,向消费者或用户传递产品信息,引起他们的注意和兴趣,激发他们的购买欲望和购买行为,以达到扩大销售的目的。企业将合适的产品,在适当地点、以适当的价格出售的信息传递到目标市场,一般是通过两种方式:一是人员推销,即推销员和顾客面对面地进行推销;另一种是非人员推销,即通过大众传播媒介在同一时间向大量顾客传递信息,主要包括广告、公共关系和营业推广等多种方式。这两种推销方式各有利弊,起着相互补充的作用。此外,目录、通告、赠品、店标、陈列、示范、展销等也都属于促销策略范围。一个好的促销策略,往往能起到多方面作用,如提供信息情况,及时引导采购;激发购买欲望,扩大产品需求;突出产品特点,建立产品形象;维持市场份额,巩固市场地位等等。
前期策略
借用大量的广告宣传,提升同创公司的知名度。为中期公司与武汉其他大型培训机构合作,进行中期的“创业大赛”活动提供支持。具体依据广告策划书的前期,通过公交车身广告、站台广告和校园传单的方式推动同创公司的此次“创业大赛”,在校园中起到造势的目的。在形成一定的影响力后,派出公司代表开始与武汉其他培训机构和电视台商讨合作事宜。前期以宣传公司自身为主。
中期策略
在取得合作伙伴后,开始在前期的宣传基础上,进行“创业大赛”的宣传,并在显著位置表明合作伙伴。提升活动的知名度和可信度,吸引大量大学生参加大赛。校园的传单宣传也转向大赛活动的介绍,让更多的大学生参加到活动中。大赛初期的准备也将在这一阶段进行。同创将为每一个参赛选手进行为期2个月的创业知识培训。同时,网络媒体和电视媒体开始介入宣传。
后期策略
“创业大赛”将在这一阶段隆重举行。促销宣传将转移到大赛的活动本身,大赛将进行全程跟踪报道。推出像“赢在中国”类似的电视节目,并邀请商界的知名人士担任现场评委。在大赛结束后,则以大赛中产生的“创业之星”为企业的形象代言,升入校园进行宣传讲座。
The greatest contribution of Cao Xueqin lies in literary creation. He created the ”Dream of Red Mansions“ large-scale, rigorous structure, complex plot, description of vivid, shaped many of the typical character of the artistic image, called the ancient Chinese novels peak in the history of the world literature occupies an important position. Cao Xueqin for the Chinese nation, for the people of the world left a valuable cultural heritage and spiritual wealth, not only the creation of later writers far-reaching, but also in the painting, film and television, animation, online games and other fields have a large number of outstanding derivative works, academia, society On the ”Dream of Red Mansions“ author, version, text, ability and other aspects of research and talk and even formed a special learning - red school.
惠燕,惠是“贤惠”的惠,哈哈,我正在努力使之人如其名;燕是“燕语莺声”的燕,我喜欢音乐,有时会即兴哼一曲o(∩_∩)o
或许外表给人的感觉是这个女孩有点文静,其实不然,生活上我比较乐观积极,热爱体育运动篮球、乒乓球,喜欢文学作品和看电影,喜欢涂鸦,能够和身边的同学朋友打成一片。大家说我看起来每天都充满热情和活力,我一直希望自己能够慢慢成为一个有独立见解的人,所以当有想法时,我就会周密计划,然后在实践中积累经验,也给自己多增添一份经历。
我一直很珍惜身边的同学和朋友,实习可能只是两个月,而朋友却是一辈子的。佛说五百年才换一次擦肩而过,我们大家能在下学期一起度过两个月的实习日子,这不知道是多少世修来的缘分,相信每个人都能给我不一样的力量,很期待在这个大家庭里跟大家一起成长、蜕变!
为了增进大家对我的了解,我简单描述一下我的大学生活哦···
大一那时候,背上行囊,辞别父母,与志同道合的战友一起来到华师,相信一直坚强的自己要开始新的旅程了!很幸运地我是08化一的一分子,大家都很强,虽然我很平凡,但这个集体给了我满满的力量!很高兴热爱体育运动的我能大学3年都坚持参加运动会,收获大家关切的微笑和身体健康是我一直引以为豪的!那时候的我想学的东西太多了,什么都尝试着去做,但是没有忘记学习,实验也很好地锻炼了我的动手能力,公共课上为了交上一份完美的关于亚运场馆的调研报告,和大家一起到处“奔波”,到最前线收集一手资料,最后用“长篇大论”和课堂上精彩的汇报给那个当时大家都关注的课题画上圆满的句号···身边的人都很信任我,感觉生活真的很美好!
大二课表排得满满的,连晚上还要做物理光学实验,我也开始变得有点“疯狂”。作为团支书,可以说比较尽责,再加上我天生有点追求完美,和班委和年级团总支、团委一年的团结协作,让我学到了很多东西!忘不了和大家一起熬夜赶活动方案、通过博客倡议环保,忘不了瑟瑟寒风中大家微笑服务的笑脸,忘不了支教时大家忙碌的身影,忘不了跟大家互相探讨互相帮助,一起开心一起担心···有付出就有收获,我们支部大二学年两次获得特色团日活动一等奖,院运会精神文明风尚奖···我爱化一啊!
虽然团支书的工作不轻松,但学习上我不敢松懈, 累了上课还是要坚持,一份手写实验报告有时就像一本《读者》那么厚,周末就泡图书馆,微格一站就是大半天,生活很充实。我一直告诉自己:凡事尽力而为!很幸运,大二没有落下学习,绩点专业第一,有幸获得校一等奖学金“优秀学生标兵”的殊荣。唯一遗憾的是我的科研半路被我抛弃,如果可以重来,我不会为其他的事情而放弃科研,其实那曾经是我的梦想啊!那就在实验室中圆自己的研究梦吧,每当我穿上那身白大褂——实验服,呈现给大家的是我的另一面:沉稳、严谨、细心。其实事无巨细,只要用心,都能得到历练!
大三该为自己未来的事业好好打基础了,成为桃李满天下的老师一直是我努力的方向,听了很多师兄师姐的谆谆教诲,然后自己摸着石头过河,一直谨记:不要错过任何一个舞台,师范技能是练出来的!那时候的我有时对自己有点苛刻,无论是教学理论方面的专业课,还是实战的教学训练,我都严格要求自己。也很感谢校团委那边给了我锻炼的机会和动力!
为了不让自己继续停留在“电脑白痴”层次,我狠下心选了两门专业限选计算机课程和校公选课《信息检索与应用》,小小佩服一下我那时的勇气和韧劲!还好大三上学期终于选上自己喜欢的体育课—篮球,每次上课都跑得大汗淋漓,期末考核三步上篮那个动作堪称perfect,二分线投篮6个满分我投了8个,虽然技术不咋地,我运动,我快乐!而20xx年广州亚运志愿者那是一个美丽的称号,那注定是一段不寻常的经历!
大三下学期已经华丽丽地落下帷幕了,回头看,那是大学最难忘的岁月!从上学期寒假就开始准备“为了明天”师范技能比赛和flash课件制作比赛,很感谢这段时间一起奋斗的战友和身边所有的同学、朋友,是他们陪我一路走来!其实比赛最终的结果没那么重要,那一张张奖状只是证明自己曾经努力过,这个过程中自己一点一滴的收获,无论是毅力方面还是口头表达能力、教学技能,哪怕只是小小的提高,这个来得更为重要!
而年级学委的工作也给了我很多学习的机会,无论是待人接物还是为人处世,同时我也收获了真诚的友谊和有力的鼓励。活到老,学到老,凡事尽力做好!为了充实、提高自己,在华师暑期招聘会上我体验了找工作的场景,也有幸试讲通过能够到培训学校实地锻炼一番,加上实习备课和提前做毕业论文,生活一直在充实中度过!
大学三年以来的生活,成功失败并存,愉悦痛苦共尝,昨天已成为过去,未来还在路上,要做的是把握现在,每一刻都是新的起跑线。现在即将走上实习岗位,我渴望一个新的舞台锻炼自己,学无止境,路在脚下!
Born
Poet. May 31, 1819 was born in Long Island. The father was farming, and the poor moved to Brooklyn, working as a carpenter and building a house. He was interested in the imagination of the socialist thinker and the composer of the democratic thinker, Paine. Whitman studied in public schools, served as rural teachers; childhood also had a messenger, learned typography. Later in the newspaper work, has become editor. He likes to wander, meditate, and enjoy the beauty of nature; but he prefers the city and the streets, like opera, dance, speech, like reading Homer, Greek tragedy and Dante, Shakespeare's works. From February 1846 to January 1848, he was editor of the ”Brooklyn Eagle“. In 1848 went to New Orleans to edit the newspaper and soon returned to Brooklyn. After five or six years, he helped the old father to build a house, operating a small bookstore, a small printing factory, free to loose, free to wander; and teenager, enjoy and boatman, navigator, coachman, mechanic, fisherman , Handyman, etc. make friends.
Grass set
1855 ”grass leaves set“ the first version of the advent of a total of 12 poems, and finally out of the 9th edition of a total of 383 poems. One of the longest one, that is later known as the ”song of their own“ that poem. A total of 1336 lines. The content of this poem almost includes the author's main thought of his life, is one of the most important poems of the author. The poem has repeatedly mentioned the grass leaves: grass leaves symbolize all ordinary, ordinary things and ordinary ordinary people. This epic poetry is universally cold, and only Emerson wrote a warm letter to the poet. Whitman received great encouragement from this letter.
”Grass set“ is the most important work of Whitman poetry, named after the concentration of such a poem: ”Where there is soil, where there is water, where the long grass.“ Poems in the poems like the United States The earth's grass, vibrant and exudes attractive aroma. They are world famous masterpiece, created a new era of American national poetry. The author has bold innovation in the form of poetry, created the ”free body“ of the poetic form, breaking the traditional poetry of the law, to break the sentence as the basis of rhythm, the rhythm of free and unrestrained, Wang Yang unrestrained, Shu volume freely, with blew of momentum and no Not the capacity of the package.
1856, the second edition of ”grass leaves set“ published a total of 32 poems. ”All the way through the Brooklyn ferry“ is one of the poet's best works. In addition, ”the song“, ”song of the road“ is also famous.
In 1859, ”Saturday Weekly“ published on the Christmas number of Whitman's excellent lyrics ”from the never-ending swing in the cradle“, this is a love and death of the carol. The next year should be a publication of Boston, please print the ”grass leaves set“ version 3, this poem is the first ”official publication“. There are 124 new poems, including ”from the never-ending swing cradle“ and three groups were named ”song of democracy“, ”Adam's descendants“, ”reed“ poetry.
War era
During the Civil War, Whitman, as a firm democratic fighter, showed his deep humanitarian character. When the war intensified, he took the initiative to Washington to serve as a nurse, all day care and injury of the soldiers, resulting in serious damage to health. His life is very hard, by copying the date, the money saved in the sick and wounded. He served as a nurse for nearly two years, approaching about 100,000 soldiers, and many later kept in touch with him.
Postwar life
After the war, Whitman was appointed as a small staff member of the Indian Affairs Office of the Ministry of the Interior. Soon the minister found that he was the author of the ”Grass Leaf Set“ and dismissed him; he later served in the office of the Minister of Justice for eight years. As a result of the exercise in the civil war, increased experience, political thought has also been improved, his creation has entered a new stage. In 1865, Whitman in New York at their own expense printed his poems in the late civil war ”桴 drum set“, which received a total of 53 new poems. A few months later he published a sequel, including the memorial Lincoln's famous ”recently lilac in the courtyard when the open.“
Cao Xueqin (about May 17, 1715 - February 12, 1763), the name of dip, the word dream Nguyen, No. snow celery, and the number of celery, celery, Chinese classical ”Dream of Red Mansions“ author, native of Shenyang (a Said Liaoyang), was born in Nanjing, about 13 years old moved back to Beijing. Cao Xueqin was born in the Qing Dynasty House House is white flag coating family, he is Jiangning weaving Cao Yin's Sun, Cao Yong's son (one said Cao Zi son).
Cao Xueqin early years in Nanjing Jiangning weaving house witnessed a Jin Yi Wan Ku, rich romantic life. To Yongzheng six years (1728), Cao was guilty of being guilty of a crime, Cao Xueqin moved back to Beijing with his family. And later moved to the western suburbs of Beijing, by selling calligraphy and friends relief for a living Cao Xueqin plain release, hobbies widely, on the stone, poetry and literature, painting, garden, Chinese medicine, weaving, technology, diet, etc. have been studied. He persevered in perseverance, after years of hardships, and finally create a very ideological, artistic great works - ”Dream of Red Mansions.“
那英简介
Na Ying, November 27, 1967 was born in Shenyang City, Liaoning Province, Chinese pop singer.
In the 1980s to imitate Su Rui singing style into the music scene. In 1988 because of “mountain ditch” fame, in 1991, singing the theme song “Mountain does not turn water” became popular. In 1993 the first signing of the record company Taiwan Fumao record company. In 1994 released the first solo album “for you dreaming”。 and Andy Chow chorus “Oriental Pearl”。 , issue album “conquest” and “simply”, in December 1999, when the State Council Premier Zhu Rongji visited Singapore when the two album gift to the local people. In 20xx by virtue of the album “sad” romantic won the Taiwan Golden Melody Award for Best Mandarin Female Singers Award, the best lyricist award. In 20xx won the MTV Asian Music Awards “Mainland China's most popular singer award”。 In October the same year released the album “Today”, once again nominated for the Taiwan Golden Melody Award. And then gradually retreat from the music, married children. The end of 20xx officially come back to music, launched in 20xx album “then what”。 20xx, 20xx re-election music Billboard Chairman, 20xx ~ 20xx as “China good voice” mentor. Since his debut, Na Ying has held dozens of individual concerts around the world. May 20xx, Na Ying “that world tour concert” will land in North America, in the United States, Canada and the United States held three games.
October 7, 20xx, Na Ying Zhang Lei won the “China good voice fourth season” champion, the third to become “good voice” champion tutor.
那英早年经历
In 1979, Naying joined the Liaoning Junior Radio Choir; in 1983, entered the Shenyang Song and Dance Troupe. In the teaching do not look that the British is always Taidalielie look, but for the test of the song and dance troupe of this matter, she can not vague, before and after the test three times.
To the Shenyang Song and Dance Troupe, the British began to learn to sing Su Rui's song, not only on stage performances, but also out of the tape, singing Su Rui's new song “constant heart”, with the name of Su Ran, and international culture AC audio and video publishing house officially released. Was also used by the music school teacher in teaching. For a long time, that yin is singing in the choir for others. Her friend said with excitement, “Once, when a particularly famous actor in Shenyang, a fever did not come, so she became a lead singer from the accompaniment, and then a lot of singers, in order to be different, that British had to Dress up and hairstyle work, but always Zhang Guanli Dai.
In 1988, it was a significant year for Na Ying. Na Ying's friends clearly remember that year in the ”Sunshine Cup Young Singer Competition“, that British with Suri's ”the same moonlight“ and ”I find myself“ won the third place. ”At that time the British Mandarin with a strong taste of the Northeast, a mouth audience listen to the audience.“ That Britain intends to participate in the Grand Prix after the game back to Shenyang, did not expect to participate in the finals, Gu Jianfen teacher to the background Looking for her, asked the British would like to stay in Beijing to develop, in her study to learn.
那英演艺经历
Gu Jianfen students
In 1988, Na Ying participated in the ”sunshine cup“ national popular song contest, singing ”I find myself“ won the gold medal. After the game was invited to join Gu Jianfen ”Gu Jianfen vocal training center.“ Na Ying will be moved from Shenyang to Beijing to start singing career. The period of Na Ying mainly accept Gu Jianfen teacher's teaching, had Mao Amin and other singer record album, she also took the stage named ”Su“, a large number of idol Taiwanese singer Su Rui's song. In the same year, Na Ying to participate in the world environmental memorial concert, to a northwest style works ”mountain ditch“ fame, this song selected Hong Kong annual top ten gold songs.
In 1989, Naying went to Singapore to participate in the Spring Festival Gala, won the local art star award; in Guangzhou to participate in Beijing Jing Sui ”health card“ singer Grand Prix, ”wish“ won the first prize; in 1990, ”Journey to the Asian Games“ party; in 1991, won the nation's top ten most popular singers award; won the national film and television ten singer award; ”thousands of years of the story“ won the top ten Chinese Hong Kong gold song; to participate in the World Women's Football Championship Opening ceremony, singing theme song ”embrace tomorrow“; in 1992, won the National Golden Soul Cup top ten young singer award. In the same year, the first appeared in the CCTV Spring Festival Gala, singing ”good big tree.“ In 1993, once again registered CCTV Spring Festival Evening, and Xie Xiaodong, Su Rui, Luo Wen, Wu Qixian chorus ”hand in hand.“
Fumao record period
In April 1993, Naying signed Taiwan's Fukuma record. The same year, once again won the top ten most popular singer award.
In 1994, Na Ying released his first solo album in Taiwan ”for you dream“;
In 1995, the release of the second Mandarin album ”daytime do not understand the night of the black“, following the ”for you dreaming“ after another in the Taiwan pop song test the album.
From 1991 to , Naying won more than 40 consecutive film and television theme song, including ”love you did not discuss“ ”over the addiction to death“ ”Beijing in New York“ ”smoke and see flowers“, for five consecutive years won the national ten The most popular singer award, the National Film and Television ten singer award, the music contribution achievement award, the top ten health image award, the provinces and cities nationwide television and radio rankings up to twenty weeks ”smoke and mirrors.“ From 1995 to 1997, Na Ying continued to visit CCTV Spring Festival Evening, singing ”fog“, ”always wait until that day“ (with Mao Ning chorus), ”green world“. In 1997, Na Ying and Andy Lau co-interpretation of ”Pearl of the Orient“ to celebrate the return of Hong Kong.
EMI EMI
In June 1997, Na Ying signed EMI EMI recordings.
1998 CCTV Spring Festival Evening, that British and another day after the Faye Wong chorus ”meet about 988“. This song then popular in mainland China, the audience voted for ”my favorite Spring Festival Evening Song“ second prize, for ten consecutive years the provinces and cities nationwide radio championship. April 1998, the album ”conquest“ global distribution, the Asian region album sales accumulated more than 2 million. With the ”conquest“, that British became the first shortlisted Taiwan Golden Melody Award ”Best Mandarin Female Singers Award“ of the Chinese mainland singer. At the end of the year, for the Hong Kong film ”B plan“ concert episode ”love“ and the theme song ”meet not miss“.
March 1999 in Hong Kong and Carina Lau attended the ”20xx appreciation index survey - the best television program awards ceremony“ at the Harbor Plaza Hotel. July 1999, the album ”simply“ issue. The album did not extend the ”daytime do not understand the night of the black“, ”conquest“ amplifier of the genre, to focus on emotional delivery. In the same year, that British sing Hong Kong ”Bauhinia Kaihui Spring City“ party. November 20, that the British heavyweight combination of ”Chuck and the birds“ mainland concert finale guests. In December, Premier Zhu Rongji of the State Council, when he visited the Singaporean citizens, took out the British ”Conquest“ and ”simply“ two albums to the public as a gift, comN (comN) for delivery. December 31, Naying to participate in the Hong Kong radio ”20xx Dragon lights Yaoqing Millennium“ theme song ”Millennium Spirit“. 20xx CCTV Spring Festival Evening, and Xie Xiaodong chorus ”Western Rhapsody“.
August 20xx, the album ”sad romantic“ global distribution. Album name song ”song of the romantic“, by the British their own words, but also for the first time with the same door brothers Zhang Yu unprecedented cooperation. With the ”sad“, that British became the first won the Taiwan Golden Melody Award ”Best Mandarin Female Singers“ award of the mainland female singer, while won the Taiwan Golden Melody Award ”best lyricist“. In December, Na Ying and zero band and Sun Nan concert in Guangzhou.
In 20xx, CCTV Spring Festival Evening and Sun Nan singing songs ”early morning“.
Warner Records
May 7, 20xx, Naying officially signed to join Warner Records. September 21, the release of the album ”I am not an angel“, the album 10 songs to tell the story of the way different from the previous moving mood. The title song ”I am not an angel“ for the rare non-that love songs, by Wu Bai composition. In the same year, held the first personal tour ”I am not an angel“ tour concert. On September 28, Naying held his first solo concert at the Hung Hom Gymnasium in Hong Kong, becoming the first mainland singer to sing the Hong Kong Coliseum, and Mr Andy Lau and Stefanie Sun. In October, ”I am not an angel“ symphony concert in Malaysia Genting singing. In the same year, invited as a guest of Andy Lau concert. In January 20xx, Na Ying in the Shanghai million people gymnasium to open the first song in the mainland; August Wulihe concert, is the first in the Wulihe Stadium in Shenyang to sing the mainland singer.
In October 20xx, Naying released the album ”Today“. Title song ”love you is equal to love lonely“ tells a desperate encounter; ”you never leave“ is to sing the feeling of sadness lingering. The album once again make that British shortlisted Taiwan Golden Melody Award for best national female singer, director Lin Jin and directed ”love you equal to love lonely“ MV won the Taiwan Golden Melody Award for best music video award.
The song fade out
On the evening of July 2, 20xx, Na Ying was the only mainland singer to attend the ”light media“ together Pepsi brand held in Hong Kong, ”Pepsi Music Billboard“ war heroes will.
In November 20xx, Na Ying starred in 36 sets of TV series ”really want to love“ national premiere.
In 20xx, with Liu Huan singing the 20xx Olympic Games slogan theme song ”the same world with a dream“; CCTV Spring Festival Evening singing ”love the sun.“
In January 20xx, guest first film debut ”light blue and dark blue“; April, that Ying wax wax stationed in Shanghai Tussauds Wax Museum, is the first mainland singer. October 20xx, Na Ying and Karen Mok Shanghai ”love that Mo deep“ symphony concert.
April 30, 20xx, with the stars in Beijing Temple held in the ”Beijing Olympic Games countdown to 100 days celebration“ on the concert ”Beijing welcome you“, recording MV; October release commemorative song ”Yunnan beauty“ to commemorate the Yunnan Wenshan Zhuang Miao The 50th Anniversary of the Autonomous Prefecture.
April 6, 20xx, with the singer Amu and Guan Zhe together in Canada held two concerts, becoming the first landing in North America top theater FALLSVIEN CASINO mainland Chinese artists. October 3 to participate in Yichun month · Chinese situation - 20xx CCTV Mid-Autumn evening party (host: Lu Jian, dream Tong, quarter Xiaojun, Zeng Baoyi, Hou Peicen).
Music comeback
December 31, 20xx, Na Ying in the Beijing Capital Gymnasium held a new year to sing ”Na Ying - that 20 years of world tour concert“, declared himself after years of silence, once again come back to music. And then in Macau, Tianjin, Taipei and other places to open the world tour concert, is the first in Taipei (Dome), Vienna, Tokyo, Macau held a personal concert of Chinese mainland singer, for all over the fans sing 20 years of indecent classic works.
At the beginning of 20xx, Naying served as the music list for ten years. In the low-cost music scene, she called on all the musicians should not use a negative attitude to face the current environment, and take the lead that will try to contribute to the next decade of Chinese music. Najing also promulgated three presidential orders: ”unity and self-discipline, do not complain, do not compromise, do not talk about the award, not false sales“, ”clean self, do not plagiarism, not speculation, not conservative“ and ” Get a lot of attendance at the artist's support.
At the beginning of 20xx, the British re-election music list, called the musicians more exchanges, and the last awards ceremony promulgated the three chairman of the order to continue and innovation, “unity and self-confidence, innovation, less complain, re-exchange” Self-love, not plagiarism, not speculation, not conservative “,” join the festivities, all attendance, more applause, not early retirement “, has been a collective response to the music.
May 9, 20xx, Naying to participate in CCTV ”Happy China walk into the temple“; in early June rushed to Taiwan propaganda, 2 ”Kangxi to“ days after the conquest of Kangxi, 5 to participate in ”millions of singers“, 9 ” No big sister you do not strong; September 23, held in the Workers' Gymnasium, “how then” MUSIC LIVE Beijing concert.
In October 20xx, the introduction of nine years of the album “then what”。 This album is to declare her life at this stage of attitude, happy songs more than the previous proportion of the album heavier. The title song “long lens” for Cai Jianya works. October 28, to participate in the fourth China · Longnan Hakka House Culture and Tourism Festival; December 18, and Tu Honggang singing songs “their own people.”
In 20xx, Na Ying and Liu Huan, Harlem Yu, Yang Kun together as a mentor to participate in by the Zhejiang Satellite TV Star Star Media's strong production of large-scale inspirational professional music commentary program “China good voice”, its “small two classes” Year good sound. July 13 officially broadcast in Zhejiang TV.
20xx “China good voice” in the second quarter tutor, its students Xuan Xuan won the annual third runner-up. In the same year the Spring Festival evening singing “spring” (dressed in Givenchy by Riccardo Tisci 20xx spring and summer show field).
In 20xx, “China good voice” third season mentor. Zhang Bi Chen, a student who received the annual good voice.
February 18, 20xx, to participate in the 20xx CCTV Spring Festival Gala, singing the song “Silk Road”。 April 3, confirmed to continue to serve as the fourth quarter, “China good voice” mentor. In May, Na Ying “that world tour concert” in the United States, Canada and the United States held three games. On October 7th, Nyingbo became the champion of “good voice”。
北京吉利大学共青团简介
简短英文自我介绍(优秀23篇)
2001年5月,北京吉利大学共青团成立,在校党委的领导和上级团组织的指导下,紧密围绕学校创建最受尊敬的民办大学的宏伟战略,弘扬“走进校园是为了更好的走向社会”的校风学风,积极配合学校育人中心工作,有力助推青年成长成才,谱写了服务大局、服务社会、服务青年的新篇章。
思想引领。深入落实中央16号文件精神,积极倡导社会主义核心价值体系,深入推进“文明生活、健康成才”主题教育,大力开展爱校荣校教育,努力构建社会主义和谐校园。
志愿服务。
创新创业。
自身建设。积极建设学习型、服务型组织;坚持党建带团建,大力加强基层团组织建设,指导学生会、学生社团等学生组织健康发展,增强团组织的凝聚力、战斗力和创造力,全面推动北京吉利大学共青团事业的新发展。
经过不断探索我校团建取得了喜人成绩,受到昌平区团委、北京市团委、共青团中央的首肯。
2009年3月,北京团市委书记和高校团委书记代表见面会专题发言
2009年11月,共青团中央高校共青团维稳工作经验汇报会主题报告
2010年1月,全国共青团“基层团建试点单位研讨会”主题报告
2010年3月,共青团中央高校共青团基层团建试点单位经验介绍
2010年6月,北京团市委党建带团建“1+4”高校座谈会主题发言
2010年10月,党建带团建经验交流会,我校作为唯一民办学校做经验介绍;
2010年12月,北京共青团团市委、北京市学联民办高校团建经验报告会做经验介绍; 2011年1月,全国共青团“建功十二五”工作部署会议,专题发言
2011年3月,共青团中央两会政协委员面对面,政协委员把脉青年大学生创意创业专题报告
2011年5月,北京共青团高职高专系统团学工作交流会主题发言
It’s my honor to be here to introduce myself to you. My name is , I come from ,the capital of Province. I graduated from the Mathematics department of Zhengzhou University in July ,20__.I was born in an ordinary family, and my parents are f . My is a teacher , working in university of Technology .
My family were delighted with my becoming a fresh man in September 20__.and I had a wonderful time at the Zhengzhou University in the next 7 years. Luckily, I obtained the bachelor and master degree , and my ability of self-learning , logical thinking and logical reasoning have been greatly improved at the same time.
In the past years, I’ve worked at college as a teacher. During my work career, I found my professional knowledge gradually sneak away from me.So I have to go back to my study. Now I realize my specialty and what I really need.It’s the place where I can make my dream come true. Thank you very much.
巴尔扎克简介
(April 20, 1799 - 18 August 1850), the French novelist, known as the ”father of modern French fiction“, was born in the middle of the city of Turion, a middle class Family, in 1816 into the law school, after graduation regardless of parental opposition, decided to embark on the road of literary creation, but the first works of the five-story poetic tragedy ”Cromwell“ is completely failed. And then he worked with people engaged in funny novels and strange novels of the creation, once abandoned the text from the business and business enterprises, published books series, etc., have failed. Business and business failure to make his debt, dragged on for life, but also for his future creation laid a solid foundation for life. In 1829, he published the novel ”Joan“, took the first step in the creation of realism, published in 1831, ”donkey note“ made him famous earthquake. In 1834, the completion of the ”old man“ of the book, which is one of the best works of Balzac. He wanted to make himself a literary career in Napoleon, in the 30 to 40 years with amazing perseverance created a large number of works, life is very rich, wrote 91 novels, shaped a total of two hundred and seventy-two lifelike characters Image, collectively known as ”human comedy“. ”Human comedy“ is known as ”capitalist society encyclopedia.“ But he was due to the early debt and writing of the hardships, and finally due to overwork on August 18, 1850 died.
巴尔扎克人物生平
Balzac was born in a bourgeois family who became rich after the French Revolution. Since his parents' life was not happy, the Balzac was not given the full moon when he was not full moon. Reunion Balzac ranked boss, then there are three brothers and sisters. But because of long-term foster care in the home, so his childhood has not been the caress of their parents, did not get much joy. He said in a later memory: ”This is the most terrible childhood that no one has ever suffered.“
In November 1816, Balzac was admitted to the Faculty of Law. After graduating from the law school, he refused the family for his choice of respected legal career, and determined to become a writer. In order to obtain independent living and engaged in the creation of material security, he had a pen and get involved in business, engaged in publishing and printing industry, but all ended in bankruptcy. All this for his understanding of society, describe the community provides a very valuable first-hand materials. He continued to pursue and explore, on the philosophy, economics, history, natural sciences, theology and other fields in-depth study, accumulated a very broad knowledge.
During his stay at the University of Balzac, parents have arranged for him to practice in a litigation agent and a notary public in order to make him familiar with his future career as soon as possible. Years of probation life to benefit him, not only familiar with the civil proceedings, but also from the legal window of the mysterious understanding of the Paris society, see the prosperity of the scene under the crime, for the future creation of a large number of material accumulation.
In January 1819, Balzac graduated from the law school, but also the same year, he refused the family for his arrangements for notary office, and insisted on taking the road of life without education. In order to prove his parents to their literary talent, he almost fought for a year, completed the debut of the poem ”Cromwell.“ But the results have made themselves disappointed. ”In order to get rid of the economic dependence on their parents, Balzac has been a variety of pen for the bookstore to prepare and write (in order to get rid of the economic dependence on their parents, Popular novels to make a living. Of course, these commercial works, which are purely for the purpose of making money, will not bring him the desired honor, and later he even denies that these works are from his handwriting. Then, in order to give their serious creation to seek a stable economic source, he decided to temporarily abandon the business.
In 1822, when Balzac was cold, the pain of despair, met with Mrs. Berni. Mrs. Bernie's mother was a maid of the queen, very familiar with the life of the court, the secret of communication and the fate of women. Mrs. Berni is 22 years older than Balzac, with a perfect sense of tenderness, elegant conversation, compassionate compassion, and loving maternal love. All this deeply attracted Balzac, so that Balzac felt the little love did not taste the maternal warmth. She had a great influence on his life. Balzac called her his mother, friend, family, partner and consultant.
From 1825 onwards, he has tried the publishing industry, opened a printing plant, cast word factory, each failed in the end. Four years of commercial sea ups and downs, so that he had enough bankruptcy, closure, clean up, debt pain. Finally, the mother came forward for his debt. Desperate Balzac had to give up, re-enter the literary creation. All the frustration in life in his pen into a successful creative material. At this time Balzac decided to make a spectacular achievement in literature. He put a statue of Napoleon in his study and engraved on the sword 's scabbard. “He did not finish the job with the sword.
In 1829, Balzac completed the novel ”Joan“. The historical novel ”The Joan“ (1829) is the first work published by Balzac with the real name, describing the riots against the republic of the Republic of France, which occurred in Brittany in France in 1901. The author gives the heroic Republic of the military to be glorious, but also greatly beautified the Zhu An party leader Marlborough Mendo, showing his sympathy for the nobility. In order to write this novel, he had carefully studied the historical literature about the riots, personally went to Brittany to investigate the situation of the mountains and the peasantry, to visit the riot witnesses and participants, but also from the friends of the Duchess of Berry to collect a lot about Anger of the party. The transition from writing a novel to writing a historical novel is the first important step in Balzac's approach to critical realism. He is in the ”Zhu An people“ is not described in ancient history, but belongs to the contemporary social life areas of important events. Focusing on contemporary social life, it is Balzac later written ”human comedy“ a feature.
From 1829 to write ”Zhu An people“, Balzac's creation began to mature, that is, ”human comedy“ period (1829-1848). In the three or four decades, in addition to his commitment to literary and artistic creation, but also out of Paris high society salon, for several newspapers and writings, his contact with a very wide range of life.
Since this period, Balzac has explored in the realist theory. He believes that the novelist must face the real life and make himself a contemporary historian of customs. He also believes that the task of the novelist is not only to describe the social phenomenon, but also to clarify the causes of these phenomena and to point out the meaning behind the characters, their desires and events. He said that the mission of the poet in the creation of a typical, so that the typical individuality, personality typical; and that the typical characters should be those who and how similar to his character set In one. He also emphasizes that art must serve the community; that the artist not only describes sin and virtue, but also points out the educational significance; the artist must be both a moral and a politician.
In April 1830, Balzac ”human comedy“ in the ”private life scene“ two volumes published. However, he was deeply concerned about the situation of French literary creators. Although the Act of Decree enacted in 1791 and the Reproduction Act promulgated in 1793 established the principle of copyright, plagiarism, plagiarism, and imitation of other works were still everywhere, and even his works were copied by others.
In 1831, Balzac joined the royalist party. But his political attitude and extreme royalists are not entirely consistent. He is a party in the liberal, not popular among the party members, he even publicly criticized the royalist party, saying ”this party is disgusting“, ”This is a failed party.
On August 1, 1833, Balzac wrote in his letter to Mrs. Hanska that “European Literature” in the description of a royal guard soldier in the farm barn about Napoleon's life, is copying his “ Village doctor ”in an important chapter.
So, a few months later, Balzac in the “Paris magazine” published a letter to the 19th century French writers open letter, once again talked about the above problems. He not only describes how the writers are the victims, but also calls them to unite to fight. He wrote that the way out is for themselves. Is to admit their rights, is to their power between each other's recognition. In the interests of lofty interests, they were organized to form an association like a playwright (1777, established by the most important dramatist of France, the Bomaux initiative).
In January 1848, Balzac departed back to Paris to prepare their new home. At the end of September, he traveled to Ukraine, but he was no longer excited about Viezania, and in fact de orges and her daughter were indifferent to him, and worse, he was so many years of high-intensity work damage to the body Health is also debt collection. In this long winter, he suffered from encephalitis, chronic heart disease and bronchitis, his life has entered the final failure period.
After a long pursuit and awaiting, Mrs. de Sang Siya finally agreed to get married. On March 14, 1850, Madame de Hanci was willing to meet Balzac's desire for more than ten years with compassion. In the Ukrainian city of Berkeley's San Barbara Catholic Church, they held a wedding. In addition to the newlyweds, only two witnesses and a priest attended. More than a month later, they set off to return to France. The journey to the ills of the Balzac is disastrous. When they finally returned to Balzac carefully arranged love nest, he has no longer set foot on the steps, the pace of death has become more and more approaching. In his last days, Victor Hugo often came to see him, Balzac complained to his old friend that he could not complete the “human comedy”。
August 18, 1850 at 11:30 on the night, Balzac did not complete the “human comedy” regret left the world. A superstar on the literary world fell like this, at the end of his life, accompanied him only gave him a lifetime of pain also helped his life mother Anne Charlotte. According to Balzac's wish, his coffin will be placed in the Lacey Cemetery.
巴尔扎克人物成就
Balzac is very important in the history of French literature. Before him, the French novel has not been completely out of the story of the pattern, the subject matter and artistic expression have a certain limit. Balzac developed the art space of the novel, almost unlimited the expansion of the literary theme, so that all aspects of society, including those who seem to be like poetry and poetic incompatible things can be painted. He draws on the characteristics of other literary themes, and combines the various artistic forms such as drama, epic, painting and modeling into the creation of novels. For the first time in the history of western literature, he has enriched the artistic skills of novels. Critics Tyler praised him, “Truly making him a philosopher, and beyond all the great art, is to put all his works together into a work, part of the works are connected to each other, the same person Repeated, and associated with each other ... ... never the artist gathered so much brilliance in the characters they want to describe, and never have such a perfect ... ... Balzacor is really great, just as he held the reality, and grip Lived all his great system, and again his paintings were united, faithful and interesting.
Balzac's greatest contribution to realist literature lies in his meticulous characterization of typical characters and social customs, and expresses the change and development of character in social environment. He depicts the upsurge of the bourgeoisie on the aristocratic society day by day in terms of ”chronicles". He created the characters of the high old man, Grande, Gaobo Saike, Rustine, Luxi, bunches, vodo cold and so almost has become a literary history of different types of bourgeois representative of the model image, the future Realistic literature has had a profound impact. Although these characters are typical, but not as Dickens created by the characters as rigid, but with a distinctive personality color.
Hello!
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